Boston Image Consultants Souris and Klietmann on WCVB TV Boston 5 ABC Evening News - Tiger Wood's

Dec. 17, 2009 - PRLog -- Boston Image Consultant Doris Klietmann and Evangelia Souris, of OPTIMUM International Center for Image Management appear on live interview on WCVB TV Channel 5 ABC Evening News Special Report about Tiger Wood's and the effect of his transgressions on his image.
From the interview:
Doris Klietmann, AICI FLC Executive Principal and Senior Partner of Optimum states the he "should explain what happened .... silence would allow the media and his fans to speculate ... he can protect his image by giving a firm account of what happened."
Evangelia Souris, AICI CIP, President and Founder of Optimum said "It is not whether Tiger Woods is a great golfer it is about his perfect image that has been his commodity and has brought him millions in endorsements ... a perfect image makes millions, a tainted image doesn't."  She further stated that "it is all about what his brand is worth to his multi million endorsement contracts ... if his personal image and brand is a liability then his endorsement agreements will quickly disassociate from him."
As events have unfolded Tiger Woods was forced to provide a statement as a reactive response to the events that harmed his image.  So far he has lost some of his endorsement contracts.  
Klietmann and Souris predictions fruitioned into a dismal reality for Tiger Woods


See the interview: http://www.thebostonchannel.com/video/21899704/index.html

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OPTIMUM International Center for Image Management is the city of Boston’s only full scale Image Consulting Firms owned by Certified Image Consultants Doris Klietmann AICI, MBA and Evangelia Souris, AICI, CIP. They have been helping individuals and organizations develop and enhance a permanent optimal image through expert guidance in the areas of appearance, nonverbal and verbal communication, business, social, international,cultural etiquette and protocol. They are influencers in the field of political, professional, corporate, and personal and celebrity image.

OPTIMUM’s practiced grasp of image strategies in organizational and professional settings, fashion trends for men and women, fashion style and makeovers has been fêted by Public Television, Political Campaigns, CBS news, ABC news, USA Today, Lawyers Weekly USA, The Boston Globe, The Boston Herald, CNN, Access Hollywood and Detail and Upscale magazine, Washington Post, International Herald Tribune