Widen Releases Winter 2009 Digital Asset Management Software Upgrades

Widen Media Collective Version 5.4 Includes Enhancements to Web-Based Digital Asset Management Applications and the Release of Source Controller v1.0 for the Widen Appliance
Dec. 15, 2009 - PRLog -- Widen Enterprises, a Madison, Wisconsin-based digital asset management software and premedia services provider, announced today the release of its winter 2009 update to the Widen Media Collective® - Version 5.4.

Over 180 technical enhancements were made to improve usability, reliability, scalability and security with the Widen Media Collective, the company’s flagship Software as a Service product for digital asset management (DAM).  Nearly forty customer-suggested features were incorporated into the winter update offering improved support across various creative and marketing workflows for creating, managing and distributing digital media and brand assets.

Upgrades to the core Web-based Digital Asset Management application include: asset uploader improvements for faster file processing, additional search functionality for more focused search results and video player enhancements.  Dynamic Media Building, a template-based ad and brochure building application, has been enhanced to include a new layout engine for more flexibility during the initial template design and end user media customization processes.  The upgrade allows for more advanced text handling, including: dynamic text reflow when variable text is used, copy fitting for reducing text size based on specific formatting instructions, block flexing for automatic resizing and repositioning of design elements, and rule-based block control to automatically populate template blocks.

The most significant advancement with Widen’s winter release is the launch of Source Controller version 1.0 for the Widen Appliance.  Advancing from its previous beta state, the Widen Appliance and Source Controller provide a hardware/software combination that enables internal staff to access and modify digital assets on their own network and automatically update these changes in the Widen Collective hosted platform.  Internal designers, marketing staff, and administrators find files in the browser-based Source Controller application and then check these files out into their own local workspace.  When changes are made to a file, it can be checked back in to update the asset in Source Controller and made globally available to the client’s external audiences.      

“Source Controller provides an attractive browser-based user interface and integration direct to the desktop for internal users working within creative applications,” says Edward Chwae, Director of Research and Development at Widen Enterprises.  “Besides providing benefits of streamlining creative workflows and making the benefits of DAM more entrenched with those workflows, the Widen Appliance provides for a fully replicated set of assets at the client’s location to support disaster recovery and business continuity plans.”

The Widen Appliance bridges the gap between hosted and installed software by offering Widen-managed services on the client site with replicated data to seamlessly serve the internal and external demand for assets.  File management and synchronization between the Widen Appliance and Widen Collective hosted service are automatic, which keeps administration to a minimum for improved efficiency and helps clients better manage the obsolescence of assets for improved brand consistency.

About Widen Enterprises, Inc.
Based in Madison, WI, Widen has honed its more than 60 years of experience in premedia and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and web communications. Through its inventive suite of Web-based digital asset management applications, Widen Software as a Service provides marketing networks with real-time Web-based access to the clients' digital asset libraries that subsequently eliminates manual search and file preparation time, costs related to replacing images and videos that cannot be located, and the added cost for hardware, software and upgrades.  For more information visit: http://www.widen.com.
Email:***@widen.com Email Verified
Phone:(608) 222-1296
Tags:Digital Asset Management, Digital Media, Software As A Service, Saas, Dam Software, Marketing Operations, Dam Saas
Industry:Marketing, Technology, Software
Location:Madison - Wisconsin - United States
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