FinSoul: Coca-Cola embraces green-tech as major part of its business strategy.

Dec. 15, 2009 - PRLog -- Finsoul has learned of a new plan by Coca-Cola, who have teamed up with Greenpeace to eliminate all hydrofluorocarbons (HFC’s) from their refrigeration and cooling systems by 2015.

The soft drink giant believes having a clean technology strategy will be a major part of winning business in the 21st century, and says its investments in refrigeration will probably have the largest impact on that strategy in the long term.

“We have about 10 million pieces of equipment that run in 200 countries around the world every day, and although we’re only 1 percent of the commercial refrigeration market we have an opportunity to really lead on this,” FinSoul believes a Coke executive was quoted as saying recently.

Above this initiative, it is believed that Coke has also been investing indirectly in new technologies with the Coke executive confirming that the firm has about $70 million invested in two clean tech venture capital funds, saying that in addition to expecting better than market rate returns, such investments give it an edge when it comes to the latest technologies.


Finsoul believes that Coke has highlighted water, packaging, energy and climate change as the major components of Coke’s environmental sustainability, with the company currently actively exploring sustainable agriculture as sugar, citrus and vanilla are large purchases by the Coke.

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FinSoul structures and guides greenhouse gas emission reduction projects from beginning to end, working with both project developers and buyers of emission reduction credits.