New Greeting Card Company Bets On Ancient Wisdom with Proverb Greeting Card Series

Tired of the same old themes and billowing flowery images on greeting cards, two young southern California entrepreneurs take on the greeting card industry by launching their own line of Proverb Greeting Cards.
 
Dec. 13, 2009 - PRLog -- Riddle:  You need them all the time.  You seldom have any laying around.  No, we’re not talking about clean socks…we’re talking about - Greeting Cards.  

Just Millin’ Around has launched the first set in a series of Proverb Greeting Cards.  Packaged in an eye catching gift box, the set includes 12 assorted cards and envelopes, each with a whimsically sophisticated drawing depicting a love & friendship proverb from around the world - always in the native tongue as well as the English translation.

“Just Millin' Around cards reflect the true spirit of the 'Everyday Life' enthusiast. 'Everyday life' is where memories are made, dreams are born and life happens.  Our message is to communicate simple wisdom in a complicated world” says Just Millin’ Around co-founder Dalita Lovett.   While many American families find themselves "regrouping" financially, Just Millin' Around founders hope that their timely entry into the market will help people remember what is most important; family, friends, happiness and love.  The Just Millin' Around tag line says it all:

" wise up! with proverbs, riddles and folk saying from around the world for the 'everyday life' enthusiast".

Each card measures 5 x 7 and comes with a matching envelope.  This set of 12 Love & Friendship proverb greeting cards features: Armenian, Chinese, Colombian, Danish, English, German,  Honduran, Lithuanian, Polish, Russian, Turkish and Vietnamese - with English translations.  There is also a mail in coupon inside for a BONUS Hindi card.

Dalita’s passion for proverbs was the drive for the Love & Friendship set – “Each culture uses proverbs of the heart to pass on wisdom to the next generation” she says.  “Love proverbs can sum a couples' trials & tribulations and endearing moments too. And since friends also go through their equal share of turmoil and success we’ve paired Love & Friendship proverbs together in this NEW set. It is with great joy we introduce the Love & Friendship proverb greeting card set – the first in what we hope will be a long series….wishing couples and friends all over the world -a great relationship based on  respect, trust, understanding, and yes - love!”

Dalita remembers as a child walking to her neighborhood drug store with her grandfather  -“He would spend most of his time in the paper isle and I would venture one isle over to the GREETING CARDS where I would linger for hours (if someone would have let me.) And thus my passion was born. As young as age 9, I was already a Greeting Card critic. If it made me laugh, it was good; if it made me cry it was good. I didn't care too much for the ones big bouquets.  Nor did I like the ones with beer or scantily dressed ladies on the cover. I knew they would just have crude jokes that I wouldn't understand anyway (and who was I going to ask, my grandfather?)”

From a very young age, Dalita knew she wanted to be in the greeting card business.  In 2007 she met Juste (pronounced You-ste), an artist whose drawings depicted ‘everyday life’ situations.  The two began pairing up cultural proverbs, riddles and folk sayings with Juste’s drawings and soon found they fit “like a hand in a glove”.  

Dalita notes that “the Love & Friendship Proverb greeting card set is a testament to the rich diversity of cultures around the world.  Every language has wise sayings that cross cultural lines, but too often our differences are what make the evening news. This unique set of 12 greeting cards successfully shows how we are much more similar than different”.

The Love & Friendship proverb greeting card set is printed, assembled and packaged in the USA and is available now for $ 24.99  at http://www.justmillinaround.com/ProverbGreetingCards.html.   Purchase single cards or sets as a unique gift for birthdays, Christmas, Chanukah, Valentine’s Day, Mother’s Day, friendship, or no occasion at all.

Future sets in the series include:  TRULY WISE—wisdom from above, ENCOURAGING  WORDS —for life’s rougher moments, and HANDLE w/ CARE—raising children wisely.

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Greeting Card Publisher since 2007 and home of the Proverb Greeting Card Series launched by two young Southern California women entrepreneurs. Focused on bringing back proverbs as a normal course of dialog and using teachable moments to touch hearts.
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