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Follow on Google News | New IdeaFisher Advertising Software Yields Ad Concepts That Get Above the NoiseAd agencies can jump-start the creative process & measurably improve results with ad-writing software. ThoughtOffice, the offspring of the popular IdeaFisher Ad Writing Software provides a process for building an ad from start to finish.
By: Mark Alan Effinger According to Mark Alan Effinger, CEO of ThoughtOffice.com ( http://www.thoughtoffice.com ), a leader in bringing innovation to advertising & marketing, "Software like eXpertAdvertiser is changing the way we think – or at least the methods we use to think faster, manage more input, and organize how it works for us. Now you can brainstorm with your computer as if you had a complete team of experts in the room with you. Lateral thinking, paired with automatic organization of those thoughts, is the real breakthrough. eXpertAdvertiser works with an individual user, or across workgroups. People can collaborate on ideas worldwide with just a mouse click." The eXpertAdvertiser Module is based on principles of associative thinking, developed over many years of use by the best advertising minds from Jerry Della Femina to David Ogilvy. By asking questions that trigger ideas, the user explores the ad concept layer by layer, systematically drilling-down on the issue. Then keywords within the questions, plus answers from the user, trigger over 9,891,275 definitions, synonyms, lyrics, rhymes, phrases, quotes, and images to quickly expand on the idea and give it weight and relevance. A finished Advertising Brainstorming Session can take anywhere from a few minutes to a day, and can contain many different but very clear creative solutions. "Brainstorming is an accepted part of the creative process in the advertising business. It was first introduced in 1953 by a top advertising executive of the time, Alex F. Osborn, in his book, Applied Imagination," It's like a Ferrari next to Henry Ford's "Tin Lizzy". No comparison. ThoughtOffice PR & Advertising Software with eXpertAdvertiser has become an important tool in creating and managing successful ad campaigns for advertising agencies worldwide. It includes questions designed by some of the most successful creative directors, copywriters, and experts in the business of advertising. Here is a brief list of the elements in the eXpertAdvertiser program: * Quickstart Advertiser (a jumpstart for new users) * Questions to answer, clarifying the general context & purpose of the ad * How to identify the market, competition, and customer * Getting to know the product * Planning your strategy * Brainstorming your message * Assembling the elements of the ad * Evaluating the ad – setting its objectives About ThoughtOffice Corporation: ThoughtOffice Corporation is a Blaine, WA firm focused on innovation and creativity solutions for 21st Century business. The company is founded by a one-time Inc. 500 company executive and nine-time serial entrepreneur. Past development projects include IdeaFisher, QuickyMart eCommerce software and ThoughtOffice, the next generation brainstorming software. The management team and advisors are focused on helping companies innovate faster, better and with real purpose. Call 360-450-6888, e-mail info@thoughtoffice.com, or visit http://www.ThoughtOffice.com for more information or to connect with management, sales & support staff. Contact : Mark Alan Effinger ThoughtOffice Corp. 9734 Lincoln Lane Blaine, WA 98230 360.450.6888 info@thoughtoffice.com http://www.thoughtoffice.com End
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