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Follow on Google News | KTM Advance's Serious Games & E-learning: "...Involve me and I learn" (Benjamin Franklin)KTM Advance is a major European provider of high quality learning content with 20 years of experience in producing bespoke and creative training solutions: E-Learning - Blended learning - Serious Games
By: KTM Advance KTM Advance also offers pre-production advice and assistance and Knowledge Management consultancy; KTM Advance has recently focused on the Serious Games market (training programmes to understand complex environments) KTM Advance’s team focuses on this cultural “gap”: filling it up requires a knowledge management approach as an intermediary stage. This approach conducts to the elaboration of a cognitive model that will provide the essential clues for the game designer to build up his game project." KTM Advance's products are efficient and innovative training tools which are changing the complexion of the serious game market. Starbank the Game, a Serious Game to learn how to be a Banker. Starbank the Game is a Serious Game designed for BNP PARIBAS, which aims at training new hires. It is a fully interactive builder/management strategy-type game, featuring engaging gameplay & an innovative pedagogical scenario. The game was developed around a complex financial engine in concert with BNP Paribas. There are in-game missions designed to introduce the player to the structure of the BNP Paribas Group & demonstrate the interaction and interdependence of the Group's services & activities through the gameplay. The player's goal is to build the bank of the future (2505) on a distant planet, progressing through 5 levels. To successfully complete these missions, the player will have to invest in and develop a full range of banking structures, activities & services while dealing with unforeseen market events. To help the player decide on the wisest course of action, he can access to a control panel where he can see his cash flow, the profitability of his investments, the risks involved with his developments, and stock market fluctuations, all in "real" time. As the player learns from his successes and mistakes, he is also indirectly absorbing the logic of the Group's structure and values, and his immersion in the game will strengthen his theoretical knowledge of the banking system. Since the launch of the training programme on March 09, Starbankthegame counts more than 95,000 connections and 20,011 players. Moonshield the Game for THALES, a Serious Game to consolidate Thales brand recognition and enhance its visibility as a possible employer. Moonshield is a management strategy game in which the player pictures himself into the near future, where he or she will have to use Thales technologies to defend the Earth from deadly meteorites that could destroy all civilization. The challenge: you take the command of a lunar base and will have to think quickly and use everything at your disposal to save the blue planet! As commander of MOONSHIELD, you can call on all the scientific resources of the Thales group to help you make the best decisions. Figures: Results in terms of traffic and statistics went beyond Thales early expectations. The game's main goal - to develop Thales brand recognition abroad – has been fully reached as 70 per cent of the connected people live out of France. After a year, there were 200,000 connections including 120,000 different players. In addition to that, more than 80,000 people moved to Thales recruitment website via Moonshield the game. According to Jean-Louis ONNIS, Recruitment and Mobility Programme Director, Thales: "Value for money for an investment such as Moonshield is really interesting. After the whole media fall out (Internet, press, TV interviews, social networks), we almost reached 100% profitability." Blossom for MEA-I & Hewlett Packard, Learning game to help micro-entrepreneurs to develop a smart use of technologies. Blossom Flowers is a management and role playing game (RPG) that helps micro-entrepreneurs to develop a smart use of technologies (Hardware et Software) and focus on the technologies requested to improve a business management. They also can assess their weaknesses and strengths with regard to the new information technologies and acquire skills to use the relevant technology in a set of contexts. The player’s mission is to manage and develop a flower business in a bad situation through the smart use of technologies: The availability of KTM Advance’s team and the capacity to understand quickly the complexity of the customers activities are our main factors of success. KTM Advance works for large multinational clients whose levels of exigency are very high. The company is expanding its expertise abroad and has just opened a new office in London, UK which will ensure a closer contact with existing and potential customers. KTM Advance will also participate at the Learning Technologies exhibition, Olympia 2, 27-28 January 2010 (Stand 30) and hold a conference on Serious Games. The following links to read more about: Serious Games and KTM Advance’s generic kits that make Serious Games more accessible: http://www.ktm- Serious Game Starbank : http://starbankthegame.bnpparibas.com/? Serious Game Moonshield: http://www.moonshield.com Serious Game Blossom Flower: http://www.ktm- E-learning, Blended Learning: http://www.ktm- Contact: London : Sarah KRAIEM +44 (0) 207 718 6192 sarah.kraiem@ KTM Advance - 10 Upper Bank Street, Canary Wharf - E145BF - London Website: http://www.ktm- Paris : Robert BECKER +33 (0)1 40 27 47 67 +33 (0)6 71 58 24 57 robert.becker@ KTM Advance - 201 rue St Martin - 75003 PARIS Website: http://www.ktm- End
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