Wilson Marketing Group Releases the Fifth Article in the Profit Hunt Series.

Dec. 9, 2009 - PRLog -- This is the toughest economy we have seen since the 1973 recession. As the need for new customers grows to critical proportions, many firms find themselves at risk of making poor decisions. Executives are under tremen¬dous pressure to generate new rev¬enue. Unfortunately, under these conditions, human beings are prone to make hasty decisions that may not be in their long-term interest.” said Ken Wilson.

The Customer Acquisition Challenge or Five Steps to Acquiring a New Customer article addresses the process needed of identifying target markets and prospects within those markets. With this process companies will identify those industries and prospects that need their services and are a “good match” for your company. With your deep understanding of the idea costumer, you then develop the necessary steps to cost effectively reach those prospects to produce additional revenue and profits. The five steps, when implemented correctly, have produced outstanding results.

Currently there are four other articles in the Profit Hunt Series:
•   A Recession is a Terrible Thing to Waste      
•   Using Your Crystal Ball to Predict an Upturn
•   Economic Uncertainty - A Sales  Opportunity for the Taking
•   Escaping the Price Trap - "MAPPING your way to greater profits

To request a free copy of any of the Profit Hunt articles, please send a email to contact@wmg-mn.com or call 763.476.2216. You can also visit http://wmg-mn.com and click the White Paper/Article tab.

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About the Wilson Marketing Group, Inc.
The Wilson Marketing Group, Inc. is a management consulting firm specializing in business-to-business planning and strategy. The Wilson Marketing Group works with management to formulate and implement strategies that yield sustainable results – results that produce profitable growth and manage risk. Founded in 1986, the Wilson Marketing Group serves clients throughout the United States and Canada. For more information please visit wmg-mn.com; or email contact@wmg-mn.com or call 763.476.2216.