Holiday Inn Oneonta/Cooperstown

Dec. 8, 2009 - PRLog -- Contacts: Paul Lawrence, General Manager
   Holiday Inn Oneonta
   gm@hioneonta.com
   607-433-2250

Holiday Inn Oneonta/Cooperstown Area SIGNS ON FOR WORLDWIDE BRAND RELAUNCH
Hotel Among First to Feature New Sign and Brand Standards
Oneonta (10/22/09) – The new Holiday Inn sign introduced in 2007 is making its way around the world.
And today, the Holiday Inn Oneonta/Cooperstown Area announces this green beacon of hospitality will light the way for visitors to Oneonta.

The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion
Holiday Inn brand relaunch program established to create a more contemporary brand image,
increase quality and drive consistency. Holiday Inn Oneonta/Cooperstown Area is the first in
Oneonta and among the first hotels in the world to receive the sign.

“We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of
419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice
president, Brand Management, Holiday Inn Brands, the Americas. “And with the addition of
Holiday Inn Oneonta/Cooperstown Area we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”

Elements of the Holiday Inn brand relaunch include:

Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating
the current shield shape for a more refreshed and contemporary look.

Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triplesheeting
and pillows that come in two comfort levels: “soft” and “firm.” An enhanced
bathroom that features an improved showerhead offering superior pressure, as well as a
signature shower curtain with curved rod and new amenities to deliver a consistent bath
experience that feels fresh and contemporary.

Warm Welcome
A new signature arrival – including new lighting, landscaping and design features – that
creates an energized and branded sense of welcome that is universally recognizable.
Customized music and scent selections also engage guests in a complete sensory
experience, and a decluttered front desk to promote a more efficient and interactive check-in
process.
New Service Promise
A best-in-class service culture – “Stay Real” – to further ensure the team develops the
behaviors and skills to best serve guests so they feel like individuals and not numbers.
Genuine people delivering real service. Leading the charge, will be a newly created position
at each hotel – the Guest Experience Champion.

“We look forward to offering our guests an enhanced stay experience with a new look and
exceptional levels of customer service,” said Paul Lawrence, hotel GM. “And we are especially
pleased to be among the first wave of properties to showcase these new Holiday Inn brand family
hallmarks.”

Standard Holiday Inn guestroom accommodations feature comfortable double, queen or king-sized
beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing
board. For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports,
complimentary USA Today newspapers, and in-room check-out capabilities. High speed Internet
access is also available.

The Holiday Inn Oneonta/Cooperstown Area, which is owned by insert Servus Hotel Group is located at 5206 State Highway 23, Oneonta, NY 13820. Telephone: 607-433-2250; Facsimile: 607-432-7028.


Notes to Editors:
InterContinental Hotels Group (IHG) [LON-IHG, NYSE-IHG (ADRs)] is the world's largest hotel group by number of rooms.
IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,200 hotels and over 620,000 guest
rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and
respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts,
Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages
the world's largest hotel loyalty programme, Priority Club®

Rewards with 43 million members worldwide.
IHG has nearly 1,700 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in
England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club
Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at
www.ihg.com/medi

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We are the only Full service Holiday Inn in Oneonta area. We are 25 minutes away from Cooperstown, Dream Parks and Baseball Hall of Fame. Minutes away from the Soccer Hall of Fame. Full service restaurant and pub on premise. Free wireless internet