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VDP Web at Podi's AppForum 2010
JFM Concepts, creators of the VDP Web® integrated marketing platform, is pleased to announce that James Michelson will be presenting on cross media marketing technologies and PURLs at the 2010 PODI AppForum in Las Vegas, NV on January 27, 2009.
James will explore how print will fit into the customer’s total marketing strategy and how to increase the printer’s share of the marketing spend. Using three illustrative case studies for Marriott, Harrah’s, and Gold Eagle, James Michelson will present a practical guide to implementing cross-media applications to expand commercial printing’s penetration into the client’s marketing budget. To grab a larger share of the client’s marketing budget there is a need to generate leads and create output/activity that puts more ink on paper.
James will offer the top 5 tactics that printers can use to deliver both new leads and more print. Variable data printing alone will not make a printer a Marketing Service Provider (MSP). The use of multiple cross channel tools such as SMS text, email, unique 800#’s, and static web pages, as well as PURLs (personalized urls), are required to effectively enhance direct marketing efforts.
James is a nationally recognized industry thought leader on all things cross media. He has extensive experience in the development of advanced cross media and one to one (1:1) marketing campaigns for international clients. He has developed national cross media marketing strategies for such firms as Marriott, Hartford Insurance, ThermoSpas, California Closets, Home Depot, and many more. He is a frequent speaker at conferences and trade shows in a wide variety of industries.
His firm’s extensive marketing experience creating custom campaigns that feature Personalized URLs (PURLs) and variable data was utilized in the development of the industry leading VDP Web® software as a service.
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JFM Concepts is a full service cross media marketing technology firm that features the VDP Complete® marketing system and VDP Web® PURLs. JFM Concepts has developed and fully owns proprietary technologies to support commercial printers, marketing agencies, and in-house marketing departments. The firm has expertise in campaign development for a variety of industries including Insurance, Financial, Manufacturing, Distribution, Technology, Software, Consumer Products and more.