Avidian Technologies Invite Small and Medium Businesses to Get Real About the Economy

Dec. 7, 2009 - PRLog -- REDMOND, Wash. –  Doom and gloom has played a constant theme in the backdrop of a worsening global economy since August of 2008.  But despite rumors of hope and promise for a soon-to-end recession, many executives remain more confused than ever as they are left to interpret signs of improvement while facing realities of their own markets.  Offering an educational resource, Avidian Technologies today announced an upcoming economic briefing and learning session featuring business author and technology economist, Frank J. Bernhard of OMNI Consulting Group.  

During this recorded 60-minute briefing, attendees will gain an actionable perspective on how to define a clear sense of where the economy is leading and why smart technology investments bring about productivity improvements.  Among the key themes to be explored, the lecture includes:      

• Learn how to ground yourself in this economy—Gain a realistic sense of where the economy is leading us and what key performance factors should be closely watched over the next 12-18 months
• Identify new business opportunities—Demystify what the latest Federal Stimulus Plan means to SMBs and what they can do to capture tangential dollars from such spending
• Calculate technology’s value—Expose technology for the sake of improving productivity and how workgroups can in fact achieve an edge over others by market penetration at a lower cost
• Adjust your strategy—Learn how leadership trumps myopic cost-cutting and why this ingredient is crucial to business outcomes
• Adapt for the future—Develop coping mechanisms to deal with uncertainty and work toward managed outcomes instead

“Fostering real growth during recessionary times requires that management teams share a disciplined view of the landscape in which their business operates and those signals that foreshadow change,” said Frank J. Bernhard, technology economist and managing principal with OMNI Consulting Group.  “Our research over the past decade identifies core attributes of successful strategies where leaders correctly recognize trends long before competitors and allocate effective capital decisions.”

“With small and medium businesses comprising the lifeblood of the American economy, the picture on how to succeed is less clear than ever before,” said James Wong, Avidian’s CEO. “Business leadership needs to understand the metrics and economic data that matter most in guiding their course for the future, and this broadcast spotlights the latest evidence of real change.”

This briefing is especially designed for small business owners, sales executives and members of the press interested in current trends of the economy.  The event is being held on December 8th, 2009, at 1:00 p.m. Pacific Daylight Time.  For access information, please visit our website at http://www.avidian.com or contact:

Rayanna Lakey
800-399-8980
Rayannal@avidian.com

About Avidian Technologies
Avidian Technologies is a SaaS software company specializing in creating solutions for users of Outlook and Exchange.  Prophet, developed by Avidian Technologies on the .NET platform, is the leading contact management and CRM software built inside Microsoft Outlook. Prophet is currently being used by more than 15,000 companies worldwide to help them achieve sales success. The company is headquartered in Redmond, Washington. For more information, please visit http://www.avidian.com.    

About OMNI Consulting Group
Founded in 1989, OMNI Consulting Group delivers the insight of technology economics across a host of vertical industries and financial functions.  With an impressive global network of economists and research practitioners, the firm serves as a trusted advisor to many of the world's largest technology organizations and offers its unbiased approach of quantitative methods to address client-driven initiatives.  OMNI Consulting Group fosters an understanding of market dynamics through applied econometric advancements in a wide array of advisory and research functions.  Practice units within the firm support merger and acquisition diligence teams, technology strategy, and valuation metrics associated with rising innovation.
No longer is market blindness a reality but rather an opportunity to sharpen your vision on the research horizon.  For more information, please visit   http://www.omniconsultinggroup.com