Dec. 5, 2009
-- Back in 2006 artist SLUGZZ made a phone call to a local radio promoter in an effort to get his song on the radio in the southeast. The promoter was more than happy to work with him for a fee of $7,000.00 for a six week campaign. He was instructed to turn over the fee in cash that would be passed onto each program director. “Payola” is illegal...but still happens in the music business in a very discrete way. Artist looking to make a name for themselves had to buy into it if they wanted to gain recognition. Now fast forward to 2009 where the internet is full of free online radio stations like jango.com that welcome new artist material...in fact they encourage it to their 7 million listeners a month. The way jango works is...the listener can create a station by typing in their favorite artist name. From there jango will suggest other artist similar to that artist. The more times the artist is added to various stations the more they get played. It’s a win-win for all involved because everybody gets what they want. Back in 2006 SLUGZZ could not imagine his independent song being played next to huge artist like Lil’ Wayne. Today his song “UPS Anthem” is being spun over 1500 times a day...and it cost him nothing in illegal payola.
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UpSouth Entertainment, Inc. is an independent Hip Hop record label based in Atlanta Georgia. UpSouth is the result of Tony Shannon’s dream to see young southern rap artist reach the world through great music.