Measuring the Move to Digital

Marketing executives admit online initiatives are still a gray area
Dec. 4, 2009 - PRLog -- The economy is putting ever-increasing demands on marketers to make every euro count and demonstrate positive ROI. According to the "iStrategy" a leading program of Business, Marketing and Creative professionals (ran by GDS International), the demand to perform is driving marketers online. More than one-third of marketers attending the iStrategy program were surveyed and believed that interactive marketing ROI would be more profitable than traditional marketing-such as TV, radio and outdoor in 2010. In fact 27% of the marketers indicated they would shift Euro spend from traditional media into the digital space although 34% didn't know how to measure their online ROI.

Max Ford iStrategy Director went on to explain "The problem with shifting funds to digital initiatives is that consumers are gravitating to areas where the metrics are still pretty shaky, such as blogging, social networking, video and word-of-mouth. Paradoxically, under much pressure and with little choice, the drive for performance seems to be pushing marketers into spaces where they have few means to measure ROI, and we hope to help them find out how to do so".

The next iStrategy meeting will be held in Berlin early next year and includes Michael Donnelly, Group Director Worldwide Interactive Marketing, Coca-Cola and Michael Buck Global Head SMB Online Dell who will be sharing their success in moving into the Digital Space.

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GDS International has built up quite a reputation amongst the fortune 500, the world-wide media giant has had double figure growth every year for the last five years and has offices in almost every continent. They now boast the fastest growing news source amongst the executive community in the world increasing its reach by 200,000 across all verticals every month through their new digital initiatives.
Source:GDS International
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Tags:Gds International, Business, Marketing, Istrategy, Roi, TV, Radio, Michael Donnelly, Michael Buck
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