Honda Hybrid Hits The Streets With Mobile Marketing Tweets

Nov. 27, 2009 - PRLog -- John Eagle Honda Houston is hoping to sell cars with a traditional word-of-mouth approach using modern social networking technology.

The car dealership has partnered with Allie Herzog of integratePR in a mobile promotional campaign.

Herzog will tool around town in a 2010 Honda Insight EX and spread the word about the hybrid vehicle with multiple-messaging via “tweet” (@DrivingAHonda), “vlog” (from a Sony Webbie HD camera) and blog (www.drivingahonda.com).

Herzog recently moved to Houston from New York City. After giving up her car to pay the rent, she and some friends were brainstorming one night about what Herzog would do for wheels.

One friend suggested “tweeting” for a car, which Herzog considered a ridiculous idea until she started researching social media habits in the auto industry.

“While Ford and Honda were already involved with social media as a brand, I found that individual dealerships were not utilizing the tools properly,” she notes.

“Once I moved here, I met with a few dealerships and told them my idea and they all loved it,” she says. “I ended up going with John Eagle Honda of Houston because they have always been the most willing to communicate with their customers.”

Mac DeLaup, president and managing partner for John Eagle Honda, says Herzog will act as a customer representative of sorts providing the latest information about the Honda Insight.

“About 90 percent of our business is online now, but we are still amazed at how everything moves so quickly,” says DeLaup.

Herzog kicked off her drive on Nov. 28, embarking on a 12-hour, 13-location scavenger hunt on one tank of gas to various locations such as restaurants, parks and museums.

In order to ensure her safety, Herzog will refrain from texting while driving by using a talk-to-text program and hands-free devices.

Source: Houston Business Journal

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About John Eagle Honda
John Eagle Honda of Houston has been proudly offering genuine Honda parts and service to the greater Houston Metro for twenty-five years. At John Eagle Honda, we believe that our customers are the most important people and we strive to make their experience as pleasant as possible. John Eagle Honda happily offers you the best of all Honda vehicles including the Ridgeline, Element, Odyssey, CR-V, Accord, Civic, Insight, and the new Accord Crosstour. For more information about these vehicles, and to become a member of our family, please go to www.johneaglehonda.com.