Nstein’s Sentiment Analysis Key Component for evolve24Nstein’s Sentiment Analysis Key Component for evolve24 Corporate reputation management service leverages Nstein to measure perceptions of Fortune 500 brands; connects reputation scores to bottom line.
By: Nstein Technologies Inc Evolve24 analyzes traditional and social media to determine businesses’ overall information landscape and provides quantitative metrics around perception, reputation and risk that let clients understand the key areas of impact in their marketing, communications and management efforts. “Reputations are built over time and are the response to actions taken by a corporation,” Nstein’s Sentiment Analysis module allows evolve24 to quickly determine the tone of an article, which offers a key insight into the firm’s representation through media. “We have estimated that a person at peak performance can ‘tone’ 200 articles a day – or 25 an hour,” Wheeler said. “With Nstein, we can literally score tens of thousands of pieces of content a day for each of our clients – all of them broken down by brand or topic – using a single person to manually test and verify results.” “We are thrilled that evolve24 continues to expand its relationship with Nstein”, said Nstein CTO Jean-Michel Texier, “This collaboration allow us to deepen our knowledge of marketing decision support systems and accelerate the reinforcement of our technological offering in opinion mining and automated brand monitoring.” “All companies invest in marketing,” said Luc Filiatreault, CEO of Nstein Technologies. “Thanks to the combination of our technologies and evolve24’s know-how, management has a unique means of measuring how various marketing activities positively or negatively impact a brand’s reputation.” About Nstein Technologies Inc. Nstein Technologies (TSX: EIN) provides next generation content management solutions that help information- ■The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. ■• The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of the market and generate market acceptance for its products. The software license revenues resulting from this contract are included in the Company's 2009 fourth quarter results (quarter ending December 31, 2009) ■Any statement that appears prospective shall not be interpreted as such. -30- For more information: Nstein Technologies Inc.: Investor & Media Relations Bruno Martel Chief Financial Officer Nstein Technologies Inc. Tel: 514-908-5406 bruno.martel@ # # # About Nstein Technologies Inc. Nstein Technologies (TSX: EIN) provides next generation content management solutions that help information- End
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