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Response Mine Interactive and BrainJocks Win International MarCom Award
Response Mine Interactive (RMI) and BrainJocks have been awarded a Gold MarCom award in the “pro bono” category for their Tweets for a Cause campaign to benefit Komen Atlanta.
The winning campaign, Tweets for a Cause, is a group of social media engagers who work in concert to support local not-for-profit organizations and to promote the wellbeing of the nation’s communities. Aligning with Komen Atlanta, Tweets for a Cause increased awareness of the organization and its mission to save lives and end breast cancer while encouraging dialogue and sharing among those affected by this devastating disease.
“I’m extremely proud of our work on the Tweets for a Cause program,” said Ken Robbins, president and founder of RMI. “In a mere 24 hours we were able to grow awareness of Komen Atlanta by connecting with more than 1.3 million twitter users and driving more than 11,000 visitors to the Komen Atlanta campaign page.”
In September 2009 Tweets for a Cause was also awarded a digiDay SAMMY Award in the category “Best Social Good Contribution,”
About Response Mine Interactive
Founded in 2001 and based in Atlanta, Ga., Response Mine Interactive (RMI) is a full service direct marketing digital agency that provides smarter thinking to drive more profits through internet media. RMI offers a full range of interactive media services including paid and organic search marketing, affiliate program management, feed management, display media buying and creative optimization. Its primary service offerings are paid search marketing, organic search optimization and eBusiness consulting. RMI’s goal is to help its clients drive the greatest amount of EBITIA and revenue with their media dollars. For more information visit www.responsemine.com or call 404-233-0370.
BrainJocks is an Atlanta web technology company that provides web application and product development services grounded in thorough requirements analysis and strategy consulting. It helps new or established businesses apply web technologies in new and exciting ways. BrainJocks combines its expertise and experience with the latest trends and technologies in web development and online marketing to power online ideas. Using an integrated strategy, it takes an idea for an online business, builds it and brings it to market and beyond. For more information visit www.brainjocks.com or call 770-924-6444.