Olalah Njenga, CEO of YellowWood Group Tapped as Guest Speaker at Women at Work Networking Retreat

Nov. 19, 2009 - PRLog -- Raleigh, NC –  The Ivy Community Service Foundation of Cary, Inc. (ICSF) and the Sigma Tau Omega chapter of Alpha Kappa Alpha Sorority, Inc. in Cary, North Carolina will present the Women at Work Networking Retreat:  “Embrace the Strength and Power of Connection” at the Marriott Research Triangle Park on Saturday, November 21, 2009.  

The Women at Work Networking Retreat is a half-day professional development workshop designed for female entrepreneurs, executives and women seeking to develop and strengthen their networking skills, better understand the importance of mental and emotional health and its relation to career advancement and learn best practices for success.

Olalah Njenga, YellowWood Group CEO and kick-off speaker at 10:00am on “The New Generation of Marketing Online" said, "Understanding how to use networking and online marketing is vital to the success business owners and entrepreneurs want to achieve.  Social media and other methods of online marketing can be a very powerful force if used correctly in a well-balanced marketing mix.  The key is in having a marketing mix that makes sense for your business goals. I am passionate about sharing my talent and time with organizations that are committed to empowering business professionals succeed and look forward to meeting the women attending this event."

The retreat includes speakers and an opportunity for participants to meet with female executives in their industry in a roundtable discussion. The day will wrap up with a luncheon keynote address by Founder/CEO of Strebor Books and NY Times Best Selling Author, Zane.

For more information about the retreat visit http://www.icsfofcaryinc.org/WomenatWork.asp

About Olalah Njenga
Olalah Njenga is the Chief Executive Officer and Senior Marketing Strategist at YellowWood Group. She works with growing and mid-size companies that want to align marketing strategies with sales goals. A 2009 Stevie Award Finalist in the Lifetime Achievement category, Olalah is the creator of the Marketing With Ease™ http://www.MarketingWithEase.com  marketing coaching system for small business owners. The CD is featured in the book “Perfecting Your Pitch”, by Office Depot® advisor, Nancy Michaels. Olalah is a volunteer business counselor for SCORE®, an Advisory Board member for the Business & Industry Services division of Wake Technical Community College and serves as an Entrepreneurial Advisory Board member for the Women’s Business Center in Durham NC.  Previously, Olalah served as an entrepreneurship coach for the Kenan-Flagler School of Business at the University of North Carolina, Chapel Hill.  Olalah is a member of the National Speakers Association and conducts workshops, provides training and speaks professionally on a variety of business topics including strategic marketing, market penetration, differentiation, brand equity and profitability.  Her book, “37 What Were They Thinking Moments In Marketing”, is scheduled for release in 2009. YellowWood Group | 919.783.4101 | info@yellowwoodgroup.com  http://www.yellowwoodgroup.com/

About The Ivy Community Service Foundation of Cary, Inc. (ICSF)
Founded in 1998, The Ivy Community Service Foundation of Cary, Inc. (ICSF) is a philanthropic foundation that funds academic and need-based educational scholarships and community service programs in Cary/Western Wake County in the following target areas: the arts, economics, education, health and strengthening the black family. ICSF is the 501(c) (3) nonprofit tax-exempt arm of the Sigma Tau Omega Chapter of Alpha Kappa Alpha Sorority, Inc. ICSF, PO Box 5823, Cary, NC 27512-5823 | 919.424.1215 |
http://www.icsfofcaryinc.org/Home.asp

Media Contacts
Eileen Batson
Batson Group Marketing and PR
For Olalah Njenga
BatsonGroup@yahoo.com
919.327.5021

Vanya Allen, Esq.,
ICSF Event Chairman,
CaryAKAPres@hotmail.com
919.361.2292

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