Optimize Interactive Creates New Corporate Brand for MACH

Nov. 18, 2009 - PRLog -- Luxembourg –  Optimize Interactive (www.optimize-interactive.com) announced today that it has launched a new corporate brand for MACH, a Luxembourg-based telecommunications services provider. The lead designer for Optimize Interactive, Randy Moravec, has created typographic and symbolic trademarks for many corporations, with the most notable among them being Oracle.

“MACH has re-positioned itself,” said MACH CMO Lodewijk Cornelis, “from a data and financial clearing house for mobile network operators to a hub-based telecommunications exchange serving any communications service provider.” To signal to current customers this important change in its value proposition and to attract the attention of emerging companies, MACH decided to create a new corporate brand. MACH chose Optimize Interactive for the project because of its proven ability to create long-lasting, memorable, high-impact corporate identity. “We had a clear idea of the values and attributes that we wanted the logo to communicate. Optimize Interactive provided us with many excellent options and listened carefully to our input. In a short time frame they delivered an outstanding identity that we’re proud to have represent MACH.”

Optimize Interactive’s logo designer is well known in the industry for creating numerous fonts for Adobe. His expertise ensures that typographic trademarks will be unique and memorable. Jeff Hicks, Optimize Interactive’s Creative Director noted: “When we were told that MACH president, Guy Dubois, considered the Oracle logo to be outstanding and that he wanted the MACH logo to have the same attributes, I knew we would have no trouble delivering a typographic trademark MACH would be happy with.”

In addition to corporate identity, Optimize Interactive helps companies build brand awareness through a mix of media and channels that include online and print ad campaigns, social media, SEO and eMarketing. “Creating the corporate ID is step one,” said Hicks, “and step two is building awareness of the new brand as fast as possible.” Optimize Interactive will also help MACH manage its brand worldwide by providing guidelines that will ensure consistency of use.
                  
About Optimize Interactive
Optimize Interactive is an interactive marketing and branding agency. To maximize ROI, we use smarter marketing to increase sales and lower costs. Benefit-driven corporate and product strategies serve as the foundation for our SEO-optimized communications. We then combine award-winning design and copywriting with strategic expertise to build your brand and create demand. Optimize Interactive provides branding, strategy, copy, web development, SEO, SEM, demand-generation campaigns, lifecycle marketing, localization and Salesforce.com performance enhancement.


About MACH
MACH operates the world’s leading hub-based mobile communications exchange, uniting the global telecommunications marketplace. MACH solutions shorten providers’ time to market for new mobile applications, optimise service delivery to the mobile end-user, and accelerate the settlement of inter-operator financial liabilities. MACH’s hubbing technologies and managed services connect Communications Service Providers (CSP’s) at every stage of the mobile application value chain – from signalling and connectivity, to legal and commercial, to billing and settlement. MACH enables the efficient flow of mobile traffic, of service validation, delivery and billing information, and of settlement transactions. MACH is the largest provider of data and financial clearing solutions for wireless roaming, and more than 50% of the world’s roaming calls are processed through MACH systems. 15 out of the 24 members of the GSMA executive committee use MACH’s clearing services. MACH operates the world’s largest open connectivity roaming hub, Link2One, and more than 60% of all NRTRDE files are processed and verified in MACH’s NRTRDE hub.