Total Sports Asia Unites CYMA Watches and Ryan Giggs

Manchester United Playmaker, Ryan Giggs endorses CYMA Watches
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Total Sports Asia
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Selangor Darul Ehsan - Malaysia

Nov. 18, 2009 - PRLog -- Asia's leading independent sports marketing agency, Total Sports Asia (TSA), has brokered an arrangement between Manchester United legend Ryan Giggs and Swiss luxury watch brand CYMA. In this arrangement initiated by Bates 141 (Hong Kong) and the CYMA brand, Mr. Giggs will endorse CYMA watches through a campaign created and executed by Bates across its key Asian markets into 2010. The deal covers the territories of Greater China, Malaysia, Singapore and Thailand.

The deal comes in a time where, after 17 seasons, Giggs seems to be in the best shape of his life. The Manchester United left winger has scored seven goals so far in the current Barclays Premier League season as well as a goal against German Champion Wolfsburg in the UEFA Champions League and has recently been short-listed for the European Player of the Year Award.

James Law, General Manager of City Chain Company Ltd., commented: “Ryan Giggs provides a perfect match for CYMA Watches. With his role model attitude towards loyalty, fair play and discipline as well as excellent match play he showcases CYMA’s brand values built upon a passion for impeccable craftsmanship and dedication to Swiss watchmaking tradition. It is amazing to see that at the age of 35 Giggs is amongst the best BPL players.”

Ryan Giggs stated: “I would like to thank CYMA for their trust in me. I will pay back their confidence in me on the pitch.”

James White, TSA Vice President Sales & Business Development, added: “We are proud to work with the best in the market – with CYMA, one of the leading manufacturers of luxury watches as well as Ryan Giggs, one of the best midfielders English league football has seen to date. This deal shows that TSA’s relationships and knowledge of the market can be integral to brands across Asia.”

About Total Sports Asia:
TSA represents leading sports federations and rights holders from around the world including the US Open Tennis Championship, Badminton World Federation, Manchester United, Real Madrid and many more. TSA’s wholly owned subsidiary, MAX Entertainment, also manages a variety of music concerts and family entertainment shows, including Dino’s Alive and the Da Vinci exhibition. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more info please visit

About City Chain Company Ltd.:
City Chain has grown to be one of the key players in the watch retail industry since its establishment in 1985. The company’s mission is to offer customers a wide range of renowned watch labels and quality customer services. Today, City Chain has over 200 retail shops throughout S.E. Asia and the Far East. The company is highly dedicated to grow and improve its services in the coming years.

About Ryan Giggs:
Giggs won the PFA Player of the Year award in 2009. He holds a host of football records, including that of being the most decorated player in English football history. On 16 May 2009, he became the first footballer to collect 11 top division English league title medals. Giggs was the first player in history to win two consecutive PFA Young Player of the Year awards (1992 and 1993) and is the only player to have played and scored in every single season of the Premier League since its inception.

Contact Information:
Victor Hoffmann
Sponsorship & Licensing Communications
Total Sports Asia, Malaysia
Tel +603 7660 9611

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TSA is Asia’s leading sports marketing agency with a team of over 90 sports marketing experts and 7 offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi dealing in media rights, sponsorship, event management and consulting.
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Tags:Total Sports Asia, Cyma Watches, Ryan Giggs
Industry:Sports, Business
Location:Selangor Darul Ehsan - Malaysia
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