Social Media Efforts Falling Short? Get Strategic with this Webinar

Advertising Agency To Deliver a Webinar on Focused Social Media Efforts
By: Jennings and Co.
Nov. 16, 2009 - PRLog -- In a world filled with social media options - Facebook, Twitter, blogs and more - it can be difficult to answer the question: ‘Which social media outlet is right for my business?’ Jennings’ Director of Account Services, Dewey Mooring, will host a half-hour Webinar addressing that question. The Webinar titled "Social Fusion:  Applying Strategic Focus to Your Social Media Efforts" will be held on November 19, 2009 at noon (EST). To sign up for the free Webinar please visit:

The presentation will concentrate on how social media efforts can complement and support a business’ overall goals.  Attendees will learn about Social Fusion: Jennings’ three-step process for choosing the right social media outlets for a company’s needs.

“Attendees should leave the presentation with a focused point of view on how to choose social outlets for their company,” said Mooring.  “There are so many options and it is impossible to do them all well. This Webinar will help attendees focus on the platforms that will create results for them.”

Mooring will briefly review how clients like Volvo Trucks North America benefited from the social media planning tools of Social Fusion. Participants will learn how to create a manageable and sustainable social media strategy.  Mooring will also cover various social media platforms including Facebook, Twitter, Ning, Blogger, YouTube, and LinkedIn.
Mooring is in his tenth year with Jennings and serves as the director of account leadership, and oversees social media planning at the agency.  He is the administrator for the Volvo Trucks North America’s online community of Ning and has developed their North American social media strategy.

About Jennings
Jennings, founded in 1979, specializes in advertising, social media, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see
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