New Social Relationship Management software changes social media from network focus to people focus.

Social Relationship Management redefines social media. Will this mark the end of network dominance?
By: Marita Roebkes,
Nov. 16, 2009 - PRLog -- Xeequa Corp, a 3-year-old social media software company, conquers the ever-growing complexity of social media with the invention of Social Relationship Management. While up till now, people focused on having a presence in relevant social networks, Xeequa’s new product, XeeSM (pronounced “see sam”), is shifting the focus from network centric to people centric. Social Relationship Management (SRM) will help business managers keep track of relevant people from customers, prospects and, partners to alliances and new employees. The XeeSM/SRM system supports over 100 social media sites, making it easy to find a person’s network rather than forcing a search of each network to find a person.

Xeequa CEO, Axel Schultze said: “Fast growing networks, as well as, growing demand for conversations with your contacts require new tools. We provide an end to network centricity and help business people focus on relevant people and conversations. The so called ‘flights’ in the XeeSM/SRM system allow users and businesses to freely define business relevant objectives as well as provide tracking and reporting capabilities”. With SRM FLIGHTS, XeeSM not only introduces a new technology but also respective business processes, aligned with changing customer behavior in Sales, Marketing, Support, Product Management and other departments.
XeeSM was tested and is currently used by over 1,000 early beta testers expressing their excitement, needs and feature requests on the product’s fan page and groups.

Mike Dubrall, CEO of the Gilwell Group, an early user of XeeSM said: “I particularly like the open structure of XeeSM. While it can be used in Sales, Marketing, HR or Product Management, I use it as a Channel Management tool to better manage relationships and channel partners such as dealers, distributors and resellers.”

Andrew Baker, Vice President, IT Operations at ARGI also an early XeeSM user said: “XeeSM is proving to be an indispensable tool for managing my social and professional networks. It gets more important every day”.

This new Social Relationship Management software is a part of a recent product category, provided as an Internet based software service also known as “Software as a Service” (SaaS). A user of the software can register online without installing any software on their computer. As such, it allows corporate users easy access to the service without internal IT resources or any capital expenditure.

More information can be found on  .The product is now in public beta at no cost to beta users.

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Xeequa is a Social Media software provider helping business managers create a better business experience for their customers, prospects and partners. The company’s Social Media software solutions provide enterprise level Social Media community networks under the XeeCast brand, the secure URL shortener, XeeURL, and the first Social Relationship Management solution, XeeSM.

The solutions are offered as Internet based software as a service (SaaS). Free versions of the products are advertising free and funded by subscription-based products, scaling from small businesses to global enterprises. Xeequa is represented in the US, Europe, Asia and Australia. More info. Is available at:,, and or +1 (650) 384-0057.

A privately held company, Xeequa is based in Palo Alto, California.
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Page Updated Last on: Apr 28, 2010
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