Envala Kicks Off the Holiday Season with New SMS/Text Product to Boost Holiday Sales

Nov. 12, 2009 - PRLog -- Envala, based in Port Richey, Fla., announced today the release of OSYS Chime™, a new mobile marketing and customer loyalty product that allows users to order “customers on demand” just in time for the holiday shopping season.

A combination of SMS texting, e-mail messaging and marketing consulting, Chime is perfect for businesses dependent upon customers coming to them, such as restaurants, retailers, car washes, kiosks, specialty stores, gourmet food and wine stores, fitness centers and golf courses.

According to Dan Stewart, Envala’s president and CEO, experts report that 94 percent of all texts are read within minutes of sending, and text marketing response rates can fluctuate from 10.5 percent to as high as 60 percent.  Compare this to the traditionally celebrated direct mail response rate of 1 ½ - 2 percent, less the expenses of printing and mailing, and you’re left with a powerful direct marketing tool that can be targeted not only by location but by time as well.

“Even at its lowest predicted response rates, Chime blows direct mail and advertising out of the water!” Stewart said. “It’s time to make an early New Year’s resolution for your company and leave the older, slower and less targeted ways of direct marketing behind.”

How OSYS Chime™ Works
Once a business owner purchases Chime, Envala’s marketing consultants prepare an e-mail and text marketing campaign and post the strategic messages in a Chime account online. Then, when a Chime business wants to target a specific group of opted-in customers, they simply point and click, or "ring the bell," as Stewart likes to say, and targeted customers can react instantly to the customized text message or e-mail prepared by the Chime marketing experts in advance.

“If business is slow, send one of our customized text messages – like 20% off all lunches today -- to your customers with just a few clicks,” Stewart said. “If you want to generate return customers, simply select a text message offering a special discount or limited opportunity and your customers will instantly receive the marketing message that we’ve tailor-made specifically for your company.”

Chime for the Holidays
In conjunction with the Chime release, Envala is offering an extensive text-only version of Chime, “Chime for the Holidays,” which includes 5,000 text messages to opted-in customers, along with printed signage and promotional materials giving simple text instructions for people to sign up for messages from the restaurant or shop. To see how the program works, text HOLIDAYS to 24463.

"Chime gives business owners a way to order customers on demand,” Stewart said. “We view Chime as a great revenue generator, and it’s exciting for us to provide a local commerce stimulant just in time for the holiday season. For our customers, ringing holiday bells will take on a whole new meaning,” he said.

For more information about OSYS Chime™ and “Chime for the Holidays,” go to www.chimeloyalty.com.

Envala strictly adheres to anti-spamming regulations in all of its products and services.

About Envala
Founded in 2007 by a team of Inc. 500|5000 award-winning entrepreneurs, Envala helps small businesses Get, Serve and Keep More Customers™.  By combining the web-based tools and strategic consulting services of the OSYS™ System -- "Our System, Your Success" --  Envala simplifies and automates a variety of complex business processes, including database optimization, e-mail and SMS/mobile marketing.  OSYS™ Shine, Chime and Mine support diverse companies in 29 states and four countries worldwide. Learn more at www.envala.com.

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