NHS Trust Removes Latest Anti-smoking Propaganda
Birmingham East and North Primary Care Trust are to remove all references of their latest anti-smoking campaign, ‘Fight back. Quit now.’ (1)
Accompanying them was Dudley councillor Malcolm Davis.
The NHS Trust had recruited the photographer Rankin to assist with the hard-hitting anti-smoking film, which was being used as part of a multimedia campaign launched in September. Rankin had co-directed the film with Chris Cottam, which shows a smoker suffering an assault from an invisible assailant as he walks down the street.
Freedom2Choose lodged a complaint against the material and upon consideration, the NHS Trust has agreed to remove it from all venues within the next two weeks.
Phil Johnson, pub and club liaison officer of Freedom2Choose states, “I am thrilled about this decision as I have had several pub and club clientele contacting me and informing me that they had been abused as result of this material.”
Freedom2Choose will actively campaign against the abuse and hatred that individuals continue to suffer as a result of modern anti-smoking techniques.
1 Fight back. Quit now - http://www.youtube.com/
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A non-profit making voluntary organisation funded solely by the contributions of our members, and are united in their determination to expose the myths about smoking that are currently leading to the removals of the freedoms of people in our nation.