World Marketing, Inc. brands InsideTrack for Brown Printing

Nov. 5, 2009 - PRLog -- World Marketing Inc. (WMI), a direct marketing company specializing in end-to-end quality services for literature fulfillment, lettershop and statement processing, is pleased to announce that Brown Printing Company has selected WM’s Inside Track product as their mail tracking tool branded as Smart Mail Management.  

“Every piece of communication sent through the USPS should be tracked.  Companies make huge investments in their mailings and they need to know when it will reach its target audience.  Many mailers lose sight of their mail once it enters the postal mail stream. After investing hundreds of hours and thousands of dollars to generate the offer, being blind to the delivery process is a risky proposition in today’s business environment.
After all, communication doesn’t start when your piece is mailed, it starts when your piece is delivered.” says Mike Reynolds, World Marketing EVP, Sales & Marketing.  

“Brown and World Marketing have formed a strategic alliance and Brown is proud to partner with WMI to ensure that our clients have the best in class mail delivery solutions” explained Pat Bayer, Director of Brown Logistics Services. “Brown Printing recognizes the importance and value of tracking our clients’ mail through the USPS systems. It is not enough for suppliers to just make sure the mail gets delivered into the mail stream, but to know how that mail is moving through the system to reach the audience in a timely and targeted manner.”

“Monitoring mail in real time is crucial to identifying and acting on delivery issues that could negatively impact a mailing’s effectiveness.” says Charles Thompson, World Marketing EVP of Operations. “Integrating mail planning logistical support with real time mail monitoring and proactive problem resolution is a smart move for Brown. We are pleased to play an integral part in this new service.”

World Marketing hosts an impressive Mail Delivery Solution Suite of value added services that boasts products and services including InsideData, InsideTrack and production items such as Variable Data Printing, PoD (Print on Demand), and more. World Marketing is also a USPS approved Full Service Intelligent Mail provider.

If you have any questions about World Marketing or InsideTrack, please feel free to reach out to Jennifer Kleinhenz at 708-871-6022.

If you have any questions about Brown Printing, please feel free to reach out to Jill Tobin at 212-782-7800.

About World Marketing:
World Marketing Inc. (WMI), is a quality end to end supplier of Fulfillment and Lettershop services. WMI has a proprietary Mail Delivery Solution Suite of value added services such as InsideData for optimizing file hygiene and delivery, InsideTrack for mail tracking as well as a wide array of production capabilities such as Variable Data Printing, PoD and more. World Marketing is also a USPS approved Full Service Intelligent Mail provider. WMI performs all processing required to deliver paper based messaging via the USPS or private package carriers using a highly experienced work force to ensure innovation and quality service. Our geographically distributed footprint gives us the ability to service our clients in different locations allowing flexibility of material sourcing with a single point of contact. To learn more about the innovative solutions WMI offers visit: www.worldmarkinc.com.

About Brown Printing Company
Brown Printing Company proudly serves America’s premier magazine catalogers and publishers with premedia, printing, distribution and value-added solutions. Founded in 1957, Brown is a proven industry leader printing more than 900 titles for over 450 clients. A Bertelsmann/Gruner + Jahr owned company, Brown’s proven stability, world class quality, state of the art technology and superior customer service make Brown Printing the right partner for your printing needs. For more information about Brown Printing Company, please visit our website at www.bpc.com.

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About World Marketing:
World Marketing Inc. (WMI), is a quality end to end supplier of Fulfillment and Lettershop services. WMI has a proprietary Mail Delivery Solution Suite of value added services such as InsideData for optimizing file hygiene and delivery, InsideTrack for mail tracking as well as a wide array of production capabilities such as Variable Data Printing, PoD and more. World Marketing is also a USPS approved Full Service Intelligent Mail provider. WMI performs all processing required to deliver paper based messaging via the USPS or private package carriers using a highly experienced work force to ensure innovation and quality service. Our geographically distributed footprint gives us the ability to service our clients in different locations allowing flexibility of material sourcing with a single point of contact. To learn more about the innovative solutions WMI offers visit: www.worldmarkinc.com.