British Apparel Debuts World's First, 12-Month, Year-Round Cashmere Socks.

Nov. 3, 2009 - PRLog -- British Apparel Debuts World's First, 12-Month, Year-Round Cashmere Socks. Equally Revolutionary?: Machine Washable, Too!

Hailed The Coziest, Comfiest Socks Ever, British Apparel's Revolutionary New "All-Season Cashmere Collection" Snubs All Temps, Cuddles Feet In A Cocoon Of Pillow-Soft Cushioning Year-Round. Then, just toss 'em in the washer!

Today, luxe hosiery icon, The British Apparel Collection, along with its Italian knit ally, Punto, jointly announced the blockbuster intro of their revolutionary new, "All-Season Cashmere Collection": World's first, year-round cashmere sock.

"No big deal?" Think again: Walking is what separates us from Mother Nature's critters. Tells why socks - and not just any socks, but top notch, cush and comfy socks that coddle your feet in a pillow-like cocoon of natural, impact cushioning - are so critically important to everyday comfort. Also tells why Mother Nature's critters all have pads on their feet.

Wear cheap socks and your ol' dogs will hurt all day and most of the night. Good chance, too, they'll reek like a week-old trash heap, thanks to trapping the bacteria-breeding perspiration that causes foot odor and eggs-on that occasional attack of Athlete's Foot.

Cashmere socks solve it all. And make you feel like you're walking on clouds, too.

Winter is cashmere's ideal clime. Explains why year-round cashmere socks have been a Holy-Grail crusade that has technologically evaded hosiery makers for decades. An equally elusive quest?: Machine washable cashmere socks. No such animal. Never say never.

Here's added proof that this souped-up recipe isn't just another one of cashmere's usual barnyard animals: Machine washable, too!

Now, cuddle your feet in cush and comfy cashmere socks, 24/7, 12-months a year. 365-days. All four seasons. Fall through Winter. Spring and Summer, too.

Then, at the day's end, just toss 'em in the washing machine.

Finally!, year-round cashmere socks. And machine washable! Rate that double-dip of revolutionary news just that: "Revolutionary." It also explains why British Apparel's new "All-Season Cashmere Collection" ranks a milestone in hosiery history. Here's why:

Every step we take pummels and abuses our feet, its impact tortures them with the added punishment of up to 2-times our body weight. Sprint to catch a cab or train and the impact ratchets-up to 4-times our body weight.

But cashmere socks are Mother Nature's ultimate shock absorbers. Cashmere devours impact and buffers the sledge-hammer shock of foot collision at unprecedented rates. Its cushioning abilities dramatically outstrip all other natural fibers.

Synthetics are just the opposite - polyester, in particular: It recoils and reverberates every step, dramatically magnifying the brute force of foot impact, sending shock waves ricocheting through the body, fatiguing foot muscles and traumatizing ligaments and tendons.

Query any cashmere connoisseur about the soft and ever-so-cushy fleece plucked from the underbelly of a defiant Kel goat and one universal truth wiggles through: Nothing more blissful, they'll rhapsodize, than a foot serenely cuddled in cashmere comfort.

It's the plush and sumptuously divine, pillow-soft comfort of cozy, cashmere socks that ranks one of life's smallest, but most treasured, self-indulgent rewards. Nirvana, their universal consensus.

Reason is simple and easily explained: Cashmere's comfort is near mythic. Its ability to conquer frigid temps and frozen climes, legendary. Whether walking or standing, its cushioning and impact absorption abilities stand unrivaled. Its near gossamer, featherweight heft is awe-inspiring.

Equally important, cashmere's "wicking" talents rank the highest among natural fibers. Wicking, by the way, is hosiery speak for a fiber's ability to gobble-up heat and foot perspiration, speed it through the sock, then into the ambient atmosphere and away from the foot, keeping feet cucumber cool and the body operating at peak performance temps. Bacteria free, too boot.

Synthetic fibers, on the other hand, smother the foot in a plastic bag. Trapped heat and perspiration creates a sauna-like envelope that overheats the body, robbing its peak performance, speeding foot fatigue and discomfort and fathering harmful bacteria.

Still, cashmere socks have two huge problems: One, their fame as winter's one-trick pony is infamous. Second, their rep as frail and fragile Milquetoast wimps is equally notorious.

Abracadabra!!: British Apparel's All-Season Cashmere Collection miraculously routed its bad-rap rep as winter's one-trick pony. And, just as miraculously, rejiggered cashmere's image, from a frail and dainty milksop into a tough-as-nails, street-fighting paladin. Now, add "scrappy street-fighter" to its resume.

Sure, it's still as well mannered and as luxuriously genteel as before. Its cold-weather warrior credentials, untarnished. But now, it's also the ideal summer sock for vanquishing summer's sweltering heat waves. No joke. It wicks away perspiration and cools the foot far more efficiently than any other natural fiber, outperforming even cotton's legendary prowess.

The Collection's list of 18 bold-to-basic fashion colors - from a yummy bubble gum pink to a tempestuous shade of lipstick red - are proof British Apparel's design wonks know how to heap-on the sizzle when they serve-up the steak.

Essentially, Punto's new All-Season Cashmere Collection is a hi-tech, menage-a-trois of yarns that seamlessly blends together three, R & D derived, hybrid versions of everyday yarns - cashmere, Super-Soft cotton and a smidgen of hi-performance nylon for stretch, elasticity and long-wear durability. Reader's Digest wrap-up of their allied talents: "Whole is significantly greater than the sum of its individual parts."

According to Simon Mendez, president of New York-based British Apparel Collection, Punto's long time marketing and sales agency, all 18 colors in the dress weight collection are available in the taller and dressier, over-the-calf (OTC) silhouette as well as the shorter and sportier, mid-calf height. Mendez, who doubles as Punto's co-designer for the U.S. market, pegged retail prices at a surprisingly affordable $55 to $65, respectively.

About The British Apparel Collection, Ltd.

Founded in 1973 and specializing in men's luxury furnishings and accessories, the British Apparel Collection, Ltd., has represented Europe's most renowned fashion brands and designers for nearly four-decades. Headquartered in New York, the 37-year-old and still-family owned company counts Italy's Punto, considered the world's premier knit hosiery maker, along with J.M. Dickens of London and the 55-year-old British neckwear maker, Cravats of London, among its brands. It also holds U.S. licensing and distribution rights for hosiery and cuff links collections by U.S. designer, Robert Graham.

Corporate offices for The British Apparel Collection, Ltd., are in Elmsford, New York, at 1 Westchester Plaza. Zip code is 10523. Phone for either the British Apparel Collection, Ltd., or company president, Simon Mendez, is (212) 218-6520. Website is http://www.britishapparel.com/

Press Release Images

Select color images of British Apparel Collection's All-Season Cashmere Collection are included in this press release. Editorial photo samples are available on request.

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Stinson/R. Ely & Partners is a 25-year-old, San Diego- and New York-based publc relations and publicity firm specializing in fashion designers and luxury-niched fashion brands. American brands and designers are the company's exclusive focus.