Research Shows Why Restaurants are Losing $30,000 a Year & How Coupon Marketing Can Help

In a recently released research report from Bluesky Local, survey results collected from 244 restaurants show how weather, seasons, and other factors impede on annual sales.
Chart of Restaurant Research Results
Chart of Restaurant Research Results
Nov. 2, 2009 - PRLog -- The results are in from Bluesky Local’s SSR Insights report and the data will interest those whose livelihood is based in the restaurant industry. The key findings of the research report include:

• A majority of restaurants observe a 20% or greater sales drop due to weather, seasonal, or holidays / events.

• 75% of restaurants state that changes in the weather alone lead to a sales decline of at least 10%.

• The average restaurant is losing $31,200 in potential revenue every year due to the negative effects of these key external factors. A large restaurant is losing approximately $200,000 annually.

To read the full report visit There has been a limited amount of research on this subject and the data lends support to Bluesky Local’s recently launched coupon marketing web-service.

“The findings of the survey provide concrete results on the severity of this issue for restaurants,” said Matt Ackerson, CEO and Co-Founder of Bluesky Local. “Our automated coupon marketing service provides a practical solution to this age-old problem, helping restaurant entrepreneurs to drive sales by automatically delivering coupon promotions to customers during slow times.”

In a case study to be published later this month, the company will present the story of how one Subway franchisee was able to increase her sales by 20% using Bluesky Local’s coupon marketing software. “Customers are coming in 3 to 4 times per week,” said Laurie Foster, the owner of Subway. “We’re $1000 to $2000 ahead per week than where we were at this time last year. We’ve been here for 5 years, we know how we would normally do during this time of year. 3 weeks ago we broke our all time sales record. I really believe it’s the coupons.”

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The Bluesky Local ( service was formally launched in September 2009. Bluesky Local offers a one-of-a-kind coupon marketing solution the empowers restaurant entrepreneurs to attract customers on days when business is typically slow due to factors beyond a restaurant’s control, such as weather or outside events. The company was founded by two graduates of Cornell University, Angel Villegas and Matt Ackerson.
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