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Research Shows Why Restaurants are Losing $30,000 a Year & How Coupon Marketing Can Help
In a recently released research report from Bluesky Local, survey results collected from 244 restaurants show how weather, seasons, and other factors impede on annual sales.
• A majority of restaurants observe a 20% or greater sales drop due to weather, seasonal, or holidays / events.
• 75% of restaurants state that changes in the weather alone lead to a sales decline of at least 10%.
• The average restaurant is losing $31,200 in potential revenue every year due to the negative effects of these key external factors. A large restaurant is losing approximately $200,000 annually.
To read the full report visit http://www.BlueskyLocal.com. There has been a limited amount of research on this subject and the data lends support to Bluesky Local’s recently launched coupon marketing web-service.
“The findings of the survey provide concrete results on the severity of this issue for restaurants,”
In a case study to be published later this month, the company will present the story of how one Subway franchisee was able to increase her sales by 20% using Bluesky Local’s coupon marketing software. “Customers are coming in 3 to 4 times per week,” said Laurie Foster, the owner of Subway. “We’re $1000 to $2000 ahead per week than where we were at this time last year. We’ve been here for 5 years, we know how we would normally do during this time of year. 3 weeks ago we broke our all time sales record. I really believe it’s the coupons.”
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The Bluesky Local (http://www.BlueskyLocal.com) service was formally launched in September 2009. Bluesky Local offers a one-of-a-kind coupon marketing solution the empowers restaurant entrepreneurs to attract customers on days when business is typically slow due to factors beyond a restaurant’s control, such as weather or outside events. The company was founded by two graduates of Cornell University, Angel Villegas and Matt Ackerson.