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Without a Bookstore "Shades of Luz" Grabs Spotlight
Two months into its print campaign and "Shades of Luz" has been climbing the Amazon rankings like a maniac, but Gorman still hasn’t found a bookstore to carry his breakthrough novel. And yet his debut novel is on pace to be the next best seller.
Gorman started what was the typical campaign. He established literary contacts, went to readings and book signings, even befriended some fellow writers who were further along in their careers. But, the thing that has made the main difference is that John has resided himself to the fact that if he cannot land a major chain like Barnes and Noble he can still have his voice heard.
Enter the great still uncharted scope of the Internet. John has been logging incredible hours. “It’s like being an obsessed stock trader playing all the markets, all day long,” Gorman says. “But instead of shares I’m building the buzz on my book.”
He has gone from zero to one-thousand percent, three-sound percent increases in terms of notoriety. “Shades of Luz” has cracked the top 20,000 3 times. That’s right from 6 million to as high as 15,887 and he is still climbing. There are two top NYC literary agents eagerly following his pursuit.
“I think their waiting for ready-made success,” Gorman says. “If I screw up they’ll just let slink off. I’ve heard of things like that, but I am in talks right now. I’ve also won a private-coaching session with best-seller author of Street Smart Marketing, Kathleen Gage. I attended a seminar of hers and found that she had some amazing insights.”
Social Media has been driving his success. John is actively involved in over a dozen networking groups and has begun to master the use of Facebook’s entrepreneurial benefits. Twitter has also been a major key to his sales success.
“Give me a few more weeks to figure things out and I’m going to be on the best seller’s list,” Gorman says. “It’s not about money and a team of high-paid marketing pros, it’s about having the guts to make things happen.”
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Writer of novels and short stories. Creator of Paper Cut blog focusing on the writing world, pop culture and the many cracks in between. http://www.shadesofluz.com