Dallas Stars’ Pro Mike Modano Invests in Popular Relaxation Beverage, ViB

Oct. 30, 2009 - PRLog -- ViB Holdings LLC today announced that Mike Modano, famed Dallas Stars’ forward, is one of the celebrity investors behind the leading relaxation beverage, Vacation in a Bottle.

“I like to invest in products I believe in. ViB helps me unwind after big games and helps me focus at practice,” says Modano who has been involved in Vacation in a Bottle since its inception.

And, the celebrated Dallas Stars player isn’t the only pro athlete involved in the trendsetting relaxation beverage. Other A-List investors include Phoenix Suns forward Amar’e Stoudemire and Green Bay Packer Marco Riviera.

“ViB offers a huge return on their investment,” explains Travis Hollman, co-founder of Vacation in a Bottle. In this economy, even big name investors want to be smart with their money.

“I don’t know where else you will find 252-percent sales growth in a booming market. ViB is a functional lifestyle beverage that everyone can enjoy, and were proud that our investors are honestly some of ViB’s biggest fans. They love it!”

Consumers might like the celebrity endorsements but above all they return to stores for ViB’s great taste and calming effect.

“ViB gives you a healthy and natural way to relax while enhancing your focus and concentration. We currently sell two flavors, the original Pomegranate and our new Mango Lime, and we’re expanding in new markets everyday. It’s an exciting time for us,” says Hollman.

ViB, Vacation in a Bottle, is currently available at major convenience and grocery stores including 7-Eleven, Albertsons, QuikTrip and Arco AM/PM.

For more information about ViB, please visit www.vacationinabottle.com.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

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Based in Dallas, TX, ViB Holdings LLC was founded by John de la Valdene and Travis Hollman. They launched ViB with the idea of selling a lifestyle and a sensation instead of just a liquid. For more information about ViB, visit www.vacationinabottle.com