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Follow on Google News | New Agency Redefines Digital Through Social BehaviorDigital creative agency Social Control officially opens its Hollywood studio today, following three months of development with private investors. The company was born of President/CEO Seth Silver’s vision of a “new kind of digital agency”.
Social Control practices a unique digital marketing methodology. The agency analyzes social behavior with respect to brands and the lifestyles behind them. Using what they call the “inside out approach”, the team devises strategies that shape behavioral patterns and leverage existing ones for the benefit of their clients. “The old model of developing brands and projecting them onto society is shortsighted. It leaves them on the surface; eventually, they will fade,” says Silver. “By formulating strategies that are based upon cross-cultural social analysis—specifically, the ways people communicate and interact day-to-day—we’ The dynamic agency is poised to make good on this claim with a staff of creative experts collaborating across the globe. These individuals have distinct professional specialties and widely varying cultural backgrounds, but are united under the company’s deep-rooted philosophy. The staff is particularly enthusiastic about the new “experience lab”, a team dedicated explicitly to R&D, experimental projects, and expanding the breadth of digital communication. The lab will be releasing a 60 second animated film late October. Social Control has already secured projects for international brand and ad agency clients, while staffers developed the company’s identity and marketing materials. # # # Social Control is a Los Angeles-based Digital Creative Agency. We are innovators of the digital world who specialize in interactive media, motion graphics, animation and visual effects to deploy groundbreaking experiences across multiple platforms. End
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