Andrea J. Simon PhD Speaks on Blue Ocean Strategy to Los Angeles MENG October 27 at 7 pm

Oct. 22, 2009 - PRLog -- Andrea J. Simon, Ph.D., a corporate anthropologist and founder of Simon Associates Management Consultants, applies the tools of anthropology and ethnographic research to help companies re-imagine their businesses so they can adapt and thrive in changing times.

Dr. Simon will be speaking on how to turn crisis into new opportunities. By leaping over their traditional ways of thinking,  marketing executives can begin to see, feel and then think differently about  their businesses. For marketers this is particularly important as their companies must create new demand among current customers and those who could be.

Regardless of your industry—services, healthcare, retail, consumer focused or business -to- business, hospitality or manufacturing--Dr. Simon’s approach will show you how you can break through those mental barriers to think in new ways.

Complementing her perspective as an anthropologist, Dr. Simon specializes in using the approach developed in “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne.  Attendees walk away with a new set of tools perfectly designed to help then succeed during these uncertain times.

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Simon Associates is a management consulting firm that specializes in working with companies that need to change. We are corporate anthropologists who help you see, feel and think in new ways to open new market space, often by finding a Blue Ocean.