Oprah’s Long Time Make-up Artist Throws a Hissyfit!
Reggie Wells, Oprah's make-up artist, has been appointed Creative Director to Australian beauty brand, Hissyfit
By: Lori Diamond PR
“Reggie Wells looks at every face as a canvas using his palette of color to structure, tone and balance light and shadow. He is a face artist..” – Oprah Winfrey
Creators of hissyfit, magazine editor and mother of two Sue Smethurst, and Gold Medal winning Olympian Louise Dobson, invited Wells to Melbourne last year to launch the brand and attend the iconic Melbourne Cup Carnival, and to paraphrase Victor Kiam’s famous Remington line, he was so impressed, he wanted to join the company!
“As Oprah’s longtime make-up artist, I get a garage-full of products sent to me every year, but when these two Aussie girls approached me with the hissyfit range, I was really excited,” says Wells.
“This is the first time I have seen such a perfect blend of skincare and makeup in one, and with maximum SPF, it’s genius. Hissyfit products have meaning. Every woman is beautiful and with Hissyfit, I can make every woman feel and look like a celebrity.”
Widely regarded as the most powerful makeup artists in the world, Wells is the trusted favorite of Hollywood’s biggest names including Oprah Winfrey, Beyonce, Halle Berry and Janice Dickinson. His work has been featured in magazines such as Harper’s Bazaar, Mademoiselle, Glamour, Life, Time, and more than 90 covers of O The Oprah Magazine. Previously he was involved in the promotion of international makeup brands MAC, Cargo and Bourjois cosmetics.
Reggie will be expanding hissyfit’s revolutionary range of 3-in-1 beauty products, and creating his own signature cosmetic color collection for release in 2010.
“This is a dream come true! We are so thrilled to welcome Reggie to our dynamic team. His global influence means women from every corner of the plant can have a gorgeous little Hissyfit everyday,” remarked Sue and Lou.
ABOUT HISSYFIT: hissyfit was created by Olympic gold medalist, Louise Dobson, and former magazine editor, Sue Smethurst, to produce a sophisticated range of beauty products for face, body, hands and lips that provide the 3-in-1 benefits of advanced skincare, flawless make up and maximum sun protection. Their focus on beautiful fragrances and gorgeous colors combined with the use of sophisticated botanical extracts and the cutting edge sunscreen technology, has delivered a revolutionary range of anti-aging beauty products, described by Australian Vogue as “the holy grail of makeup.”
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Lori Diamond Public Relations is a boutique publicity and marketing communications consulting practice specializing in emerging beauty, accessories and lifestyle brands. www.loridiamondpr.com