Silver Ions Weapon against Tooth Decay

Oct. 19, 2009 - PRLog -- Dubai, United Arab Emirates: Proctor & Gamble’s ongoing research indicates that nine out of ten children in the GCC region have decayed, missing or filled teeth. These statistics are extremely high compared to Europe indicating that dental hygiene and oral health is a topic that needs to be addressed. Mohammed Azzawe, Brand Manager for Crest & Oral-B at Proctor & Gamble Arabian Peninsula talks about the latest dental hygiene technologies developed to improve oral hygiene in the Middle East. These technologies will be showcased at the region’s largest dentistry event, Dentistry 2009, held at the Abu Dhabi National Exhibition Centre (ADNEC) from 10 to 12 of November 2009.

At this year’s event, Oral-B will be exhibiting a new range of toothbrushes with Anti-Bacterial Bristle Protection, a technology which inhibits bacterial growth on bristles for up to three months. The new Oral-B Expert toothbrushes with Anti-Bacterial Bristle Protection use silver ion technology - a silver additive that is known to have antimicrobial properties. This allows for controlled silver-ion release and the constant introduction of new silver containing particles as the bristles wear during normal use. Silver ions are common antimicrobial agents and are used in a variety of different consumer and medical products.

Mr Azzawe believes Oral-B’s new technology will go along way to improving oral hygiene.

“Bacteria lives everywhere and in particular it grows on wet brushes after they have been used. Oral-B’s new technology helps to keep your brush clean and effective keeping acid erosion and cavities at bay.”

Oral-B works with dental professionals around the globe to develop products that are clinically proven to remove the most plaque and to promote oral hygiene. By showcasing this latest technology at Dentistry 2009, Oral-B will ensure that practitioners in the Middle East are aware of the most technologically advanced dental products and will be able to recommend the use of these products to their patients, saving time, money and unnecessary trips to the dentist.  

“There will also be a corner devoted to Crest Expert Gum Protection, a new advanced toothpaste technology that shows improved product benefits that specifically addresses areas dentists care about – enamel, gums and sensitivity,” says Mr Azzawe. “The toothpaste contains stannous fluoride which strengthens the enamel, in addition to reducing gum inflammation and tooth sensitivity. The formula is made novel with the addition of Sodium Hexa Meta Phosphate (SHMP) which protects teeth against staining.

“Dentistry 2009 is organised by IIR Middle East Life Sciences Division, the same organisation who brought the Arab Health Exhibition and Congress to Dubai. Oral-B associates itself with leading organisers in order to reach out to the industry professionals who attend an important meeting like this.”

For more information about Oral-B and Crest’s latest technology please call +971 4 4072 743 or visit www.dentistryme.com for details on attending this much anticipated event.

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Note to Editors

About Dentistry 2009:
Running beside the conference is a major exhibition showcasing a wide range of products including imaging software, impression materials, hand instruments and implant systems from leading regional and global suppliers. This will run from 9:30am to 5pm between the 10th and 12th November 2009 at the Abu Dhabi National Exhibition Centre. www.dentistryme.com

About Proctor & Gamble:
For more information about Proctor & Gamble, please visit www.pg.com

About the Oral-B:
The Oral-B brands have helped Gillette become the worldwide leader in both the manual and power toothbrush markets. The Oral-B brand is the leader in the USD 4.5-billion toothbrush category, marketing toothbrushes for children and adults as well as interdental products such as dental floss. Oral-B toothbrushes, the foundation and largest category of Gillette's thriving oral care business, are used by more dentists and consumers than any other brand in the U.S. and in many international markets. www.oralb.com


About Crest:
Crest is a brand that has continually pushed to improve oral health since its inception in 1955. Today, Crest is among the most trusted household brands, a value reinforced by the continued recognition of many of its products by the American Dental Association. Crest’s dream is to lead the way in the passionate pursuit of perfect oral health so that everyone can have a healthy, beautiful smile for life. www.crest.com

For media enquiries please contact:
Inga Stevens
PR Manager
Life Sciences Division
IIR Middle East
T: +971 4 407 2743
F: +971 4 336 4021
inga.stevens@iirme.com