The first sleep well aromatherapy ritual for babies wins the jury's award for Toy of the Year

Oct. 16, 2009 - PRLog -- Did you know that a baby typically results in 400-750 hours of lost sleep for parents in the first year?  

With every breath we take, we smell what is around us.  If you think about it, we breathe 26,000 times a day.  Our sense of smell impacts our lives 24 hours a day since our birth since it is the most developed sense when we are born.  A baby recognizes his mother due to the smell of her breast milk.

Lulabie® is a new brand that puts forward the importance of including family rituals in their daily routines for their children’s emotional balance and well being.  An association is always made between scented aromatherapy plush with different educational and developmental toys.

Our first collection is the Lulabie® aromatherapy teddy bears which is associated to the “sleep well” ritual from birth on.  The Lulabie® teddy bear gift sets include a scented teddy bear which contains our “sleep well” aromatherapy formula, a short bed time story that tells the story of Lulabie Land and its animals to read to your child before he goes to sleep, and a relaxing music CD.

The Lulabie® brand was born out of requests from the founder’s (Sabrina Polakoff) family and friends to develop an aromatherapy blend that would help calm and relax their children and themselves.  Having children that are a bit older, Sabrina knew that to have a good night of sleep was the most precious gift any parent could have.  From this came the development of the Lulabie® aromatherapy blend and its unanimous approval gave birth to Lulabie Land. It not only had a 100% approval rate in terms of the aromatherapy sleep well formula but it started a whole new sleeping ritual for children and adults alike.

The word Lulabie® comes from the English word “Lullaby” which means a soothing song usually sung to children before they go to sleep.  The most famous lullaby is Brahm’s Lullaby which you can hear on our www.Lulabie.com website as well as on the Lulabie® music CD.

The Lulabie® “sleep well” formula is a blend of aromatherapy and includes:
-   100% pure lavender oil to help you calm and relax
-   Orange to calm down
-   Thyme to revive the soul
-   Cardamom to release fatigue and stress

Our patent pending scented technology allows for a slow and constant release of the fragrance allowing you to enjoy the aromatherapy scent for months. It is a made from plant based plastic which in itself is very innovative and environmentally friendly.

Several studies have shown that it is important for a child to have daily routines in their life for his emotional balance and well being. One of the most important rituals is sleeping.

Recommended Lulabie® sleeping ritual:
-   Give 15 minutes of your time to put your child to sleep.  It is important that you are completely shut from the outside world during those 15 minutes so that you are not interrupted.
-   Put your baby in his bed with his Lulabie® bear in his arms or in his bed close to him
-   Read the bed time story “Welcome to Lulabie Land” and show him that his bear is featured in the story so that he feels like he is part of the story.
-   Play the Lulabie® music CD at the same time so that everyone can relax and enjoy this ritual.
-   Check that your child’s room is at a cool temperature (between 64° and  68°F / 18° to 20°C) and that the room is dark.

Welcome to Lulabie Land.
Lulabie Land is in the middle of the Bermuda Triangle. The bears live together in harmony with nature. 

The Lulabies live a peaceful and honest life, full of joy and happiness and have a huge respect for 
basic values: Love, Respect, Peace, Trust, and Honesty.

Each bear in Lulabie Land has his role and color
-   Rubie is the king of the island and is beige. This traditional color evokes safety, simplicity and comfort.
-   Rhodie is the teacher of the island and is pink. Young girls’ favorite color. It evokes health & love. It has a mentally and physically relaxing effect and brings harmony to the mind. Helps alleviate nervousness and anxiety.
-   Saffie is the sportsman of the island and is blue. Blue is the favorite color in the world. It evokes rest and can cause the body to produce chemicals that are calming. Calming, sedate, cooling and helps stimulate intuition.
-   Selie is the farmer of Lulabie Land and is brown. This classic color evokes stability, dependability and friendship.

Lulabie® teddy bears are targeted at children from their birth on.  Their quality is amazing and they are made from very soft plush fabric.  They have passed all the strictest children testings and are therefore very safe. Each gift set is packaged in its unique packaging allowing each of you to benefit from a plush that has not been touched by anyone.  This is very important so that your child doesn’t catch any unwanted bacteria.

Lulabie® is the proud winner of the prestigious 2009 Jury’s Award for Toy of the Year in Belgium.

Retail price: €31,95 in Europe / $29,95 in the USA
Lulabie products are currently available in the USA (target.com & walmart.com), Belgium, Holland and Luxembourg.  They can also be purchased on www.lulabie.com - we ship all over the world.
Please check our store locator on our website to find a store near you.

You can access all press material on our website - www.lulabie.com.
Click on the press section – members of the press.  Your password is: LULABIEPR.

For all additional information, please contact us at +32 477 99 14 11 or press@lulabie.com.

For all information about where you can find our products, please check the shop locator on our website in the “shopping” section.


Lulabie® is part of the Scent A Brand group. Scent A Brand is a company that develops high quality applications of long lasting scented products on different supports. Created in 2008 by Sabrina Polakoff, a perfume industry expert, who for more than 20 years has worked with the most presigious international brands in the perfume, accesory and luxury sectors.

www.lulabie.com / www.scentabrand.com

# # #

We custom develop extraordinary applications of long lasting, high quality scented products on paper, plastic and textile.