TSA Teams With Professional Squash Association

Oct. 13, 2009 - PRLog -- The Professional Squash Association (PSA) and Total Sports Asia (TSA) have joined forces in a comprehensive multi-year arrangement after a lengthy tender and negotiations process.  TSA, a leading international sports marketing agency, signed with the PSA to produce and distribute the Professional Men’s Squash Tour worldwide starting with the 2010 edition.

Sunset + Vine (S+V) is also part of the partnership and will lend its production and distribution expertise to the venture.

The new partnership will see TSA and S&V produce for the first time, live coverage of all major Tour events from the Semi-final stage onwards. In addition, new production elements including innovative camera angles, improved graphics, speed gun tracking and virtual signage technology will be explored.

Marcus Luer, Group CEO of TSA said: “We are extremely excited about the opportunity to work with the PSA on production, distribution and sponsorship opportunities. I personally believe the sport has tremendous potential and the partnership is structured in such a way that it allows us to bring our full set of skills and services to the party and over time take the product to completely new levels.”

He added: “Our first goal will be to widen squash’s appeal by strengthening distribution and quality of production. Creating live images of all the major events will be a big step in the right direction. Once that is done, I believe broadcasters, sponsors and promoters will take a new look at the sport.”

“With the flexibility of taking glass courts to very unusual places, this is perfect to create unique TV images. Events are already being held next to the Pyramids, in Central Station New York, Palacio Real de Madrid, etc.  Which other sport can do this? Not many” Luer suggests.

PSA’s CEO, Alex Gough commented on the new partnership: “We are delighted to team up with TSA and S&V to take Professional Squash to new levels. The arrangement provides the PSA with a solid backing, strong partners and will be a new beginning for the sport. Having an innovative, global live coverage will undoubtedly take the sport forward and open up new opportunities for the players and promoters.”

Gough went on to add: “With events already spanning four continents and unique locations on the schedule, we believe that we will be able to provide a unique TV product to broadcasters from around the world. This is only the beginning of a long-term plan to take squash to completely new heights”.

Jeff Foulser, Chairman S+V also stated: “We look forward to supporting TSA and PSA in their quest to bring new production standards and ideas to the sport. It’s a challenging opportunity and we are confident that our unique abilities will bring the desired results.”

The new partnership will see TSA & S+V take over production and distribution of the top 13 Professional Men’s events.  The 2010 Tour kicks off on Jan 18th 2010 with The Tournament of Champions at the Grand Central Station in New York. Several of the events will also be co-sanctioned by the Women’s International Squash Players’ Association (WISPA) and will see coverage of the Ladies Semi-finals and Final as well.


About The Professional Squash Assocation:

The PSA promotes the interests of men’s professional squash globally.  Our chief responsibility is to advance the game by ensuring that the PSA World Tour is the ultimate showcase of the sport’s pinnacle events. We have over 450 members worldwide and stage more than 100 events across five continents. Our vision is that squash is recognised as the most athletic, demanding and exciting racquet sport in the world.



About Sunset+Vine:

The London based production company, Sunset+Vine, was established in 1983 and is the leading independent supplier of sports programming to broadcasters in the UK.  It is also a world leader in International Advertiser Funded programming, producing over 2000 hours annually.

Sunset+Vine’s main UK production contracts include Five’s Cricket coverage, the BBC’s Horseracing, Five’s through the night sport, live International Football and the Tour de France for ITV.  Internationally the company produces and distributes the world’s most watched weekly sports show “Gillette World Sport” (shown in 180 countries), The Volvo Ocean Race and The Dubai World Cup.


About Total Sports Asia:

TSA represents leading sports federations and rights holders from around the world including the US Open Tennis Championship, Badminton World Federation, Manchester United, Real Madrid and many more.  TSA’s wholly owned subsidiary, MAX Entertainment, also manages a variety of music concerts and family entertainment shows, including Dino’s Alive and the Da Vinci exhibition. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more info please visit www.totalsportsasia.com

TSA is at Sportel Monaco from October 12 – 15, 2009. Please visit Stand F15, F16 for more details.  For more info please visit www.totalsportsasia.com.


Contact Information:

Juliana Low
Media Communications
Total Sports Asia, Malaysia
Tel +603 7660 9611
juliana@totalsportsasia.com
www.totalsportsasia.com

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TSA is Asia’s leading sports marketing agency with a team of over 90 sports marketing experts and 7 offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi dealing in media rights, sponsorship, event management and consulting.