Fiama Di Wills expands Soap Range with Transparent Gel Bathing Bars.

Oct. 10, 2009 - PRLog -- Fiama Di Wills range of transparent gel bathing bars was launched today in New Delhi by the brand Ambassador, Deepika Padukone. This is yet another unique addition to ITC’s Fiama Di Wills range of personal care products which include Shampoos, Conditioner, Bathing Bars and Shower gels.

A first of its kind, a transparent liquid gel has been solidified into a bathing bar so that consumers may get superior bathing experience of a shower gel in a bathing bar format which has been crafted through a unique and patented freezing technology. Backed by deep consumer insights, this proprietary gel bathing bar is a result of years of extensive research and development by the scientists at the ITC R&D Centre. Uniquely crafted, these Gel Bathing Bars provide a novel proposition with a unique dew drop shape, transparent look, rich creamy lather, and a great long-lasting fragrance.  These bathing bars are dermatologically tested and proven mild and contain the goodness of natural exotic extracts such as Peaches, Avocadoes, Sea Weed and lemongrass. Launched in two variants that offer specific different skin benefits, the variants are:
Mild Dew- Contains extracts of peach and avocado which moisturise the skin
Clear Springs- Contains extracts of lemongrass & sea weed which gives Clear skin
The Fiama Di Wills transparent Gel Bathing Bars are available at an attractive offer MRP. of Rs. 25 for 110 grams. This differentiated range of bathing bars enriches the consumers with a delightful bathing experience that they will never get enough of!
      
Speaking on the launch Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Ltd said, “The Fiama Di Wills transparent Gel Bathing Bars are being launched in Delhi and we are certain that our customers in the city will appreciate the difference that Fiama Di Wills brings to the table – not just with our products but also in their clear and proven benefits.”

Dressed in a saree created specially for the occasion by designer Suneet Verma, Deepika Padukone, Brand Ambassador for Fiama Di Wills said, “I have been using Fiama Di Wills products since its launch and really love them.  When I got these two new Gel Bathing Bars and was told about its unique qualities, I was really looking forward to using them, and when I did, I realized what I had been missing. It was undoubtedly, an absolutely exhilarating bathing experience, which I couldn’t get enough of! ”

About Fiama Di Wills
ITC launched Fiama Di Wills in September 2007, and in just two years Fiama Di Wills has established itself as a premium brand offering a range of Shampoos, Conditioner, Bathing Bars and Shower Gels. This has been achieved by leveraging years of detailed consumer insight to offer an evocative and unique value proposition of “Gentle and Effective Care in a world of Nature & Science”. This proposition is backed by world class products created by scientists of ITC R&D centre and in certain instances, in collaboration with international hair care technologists.

These products are an outcome of painstaking research development and evaluation over 4 years. Enriched with exotic naturals these products provide innovative benefits to the Indian consumer.  The products have been extensively tested and validated to provide benefits which are innovative and relevant for the discerning Indian consumer.

Fiama Di Wills offers five shampoo variants, three Shower gel variants, a conditioner and two ranges of Bathing Bars. Each of the variants has been designed to deliver a very specific benefit to the consumer. Fiama Di Wills now also offers Aqua Pulse a shower gel created specifically for men.