Shawn Hunter Joins Total Sports Asia’s Board of Directors

Oct. 8, 2009 - PRLog -- Shawn Hunter, President/CEO of Chivas USA, a leader in American Major League Soccer, has joined the Board of Total Sports Asia.  Mr. Hunter is a world authority in sports marketing and has held senior positions with some of the top US national sports franchises and corporate sectors in his career.
 
The appointment of Mr Hunter and the recent investor partnership agreement with Nectar Capital of the UK signals the clear intention of TSA to be the dominant force in sports marketing in Asia for a long time. The company, which started in Malaysia, is already Asia’s leading sports marketing agency with offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi.

There has been a phenomenal growth of sports marketing in the region in recent years comprising media rights & production, sponsorship, events management and consulting.

As a member of TSA’s Board, Mr. Hunter will shape the company’s overall strategic growth plans, and bring to bear his expertise in the business of sports, including venue naming rights, sponsorship, league formation, and television rights acquisitions.

Hunter was the Chief Marketing Officer and President of AEG Sports, one of the world’s leading sports and entertainment companies, for five years. In that role, Hunter oversaw AEG’s marquee sports events and eleven sports teams worldwide, as well as the AEG’s marketing partnership with Chivas USA.

On behalf of AEG, Hunter was instrumental in AEG’s acquisition and development of London’s O2 Arena. He also secured the Los Angeles Galaxy’s multi-million dollar jersey-front sponsorship following British football star David Beckham’s signing.

Prior to joining AEG, Hunter served for six years as President of the NHL’s Phoenix Coyotes. Under his leadership, in the Coyotes' first four seasons the club played to a 94-percent capacity and transformed Phoenix into a hockey hotbed.

In addition to his activities in basketball and hockey, Hunter has also been influential in a number of major business developments in Major League Soccer in the United States.

Mr. Hunter commented “I'm excited to be working with Marcus Luer and his first class organization. This part of the world is exploding in the sports and entertainment areas and Total Sports Asia is poised for amazing growth.”

Marcus Luer, CEO of Total Sports Asia said “Shawn Hunter brings a tremendous wealth of experience that will benefit us greatly for our future growth plans. Our business at TSA continues to grow exponentially and we are delighted to have Shawn’s assistance in shaping our path forward.”

Scott Rudmann, Managing Partner of Nectar Capital, an investor in Total Sports Asia, commented “We look forward to Shawn’s expert advise to chart TSA’s future growth path. Asia will see tremendous growth over the next 10 plus years in the sports and entertainment field. TSA is uniquely positioned to take advantage of this development and we congratulate the company on this appointment.”


About Total Sports Asia:

TSA represents leading sports federations and rights holders from around the world including the US Open Tennis Championship, Badminton World Federation, Manchester United, Real Madrid and many more.  TSA’s wholly owned subsidiary, MAX Entertainment, also manages a variety of music concerts and family entertainment shows, including Dino’s Alive and the Da Vinci exhibition. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more info please visit www.totalsportsasia.com

TSA will be at Sportel Monaco from October 12 – 15, 2009. Please visit Stand F15, F16 for more details.  For more info please visit www.totalsportsasia.com.

Contact Information:

Juliana Low
Media Communications
Total Sports Asia, Malaysia
Tel +603 7660 9611
juliana@totalsportsasia.com
www.totalsportsasia.com

# # #

TSA is Asia’s leading sports marketing agency with a team of over 90 sports marketing experts and 7 offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi dealing in media rights, sponsorship, event management and consulting.