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IHR Ties-Up with Jammu and Kashmir Tourism Development Corporation
With this alliance IndiaHotelReview.com becomes the first OTA (Online Travel Agency) from India or outside to be authorized by JKTDC.
Commenting on the collaboration Mr. Ankit Rastogi spelled out the vision and purpose behind this significant move.
“IHR since its nascent days has endeavored to be at the forefront of providing value to its clients. IHR’s government affiliations have already included Uttar Pradesh Tourism Development Corporation (UPSTDC) and Karnataka State Tourism Development Corporation (KSTDC) and now to top it all there is JKTDC as our new partner.
This tie-up with the pioneer and market leaders of tourism in J& K is a step towards making “Brand Kashmir” as envisaged by the state more accessible to the general public. The good part is that the state government is proactive in trying to make this happen quickly” Explained Mr. Rastogi.
“Kashmir has unparalleled tourism potential which needs to be fully explored now. The problems are gradually ebbing out and domestic tourists, albeit slowly have again started marking Kashmir in their travel plans. IHR with its reach and popularity wants to make Kashmir travel popular with the no frills traveler.” Said Mr. Rastogi
“Jammu and Kashmir is a state that has the potential for tourism round the year and this holds true for both the Jammu as well as the Srinagar circuit. We are already catering to a huge number of pilgrims that make their way to Vaishno Devi shrine and do the Amarnath Yatra during season. With J&K opening up to the tremendous scope of adventure sports along with its repertoire of traditional travel options we see a huge footfall in the state in the coming days. “
“IHR wants its customers to think beyond the pristine valley of Srinagar and explore beauties like Kud, Sonamarg, Tangmarg, Yousmarg et al to appreciate the greatness of the state.” IHR plans to aggressively promote the state by putting in its website a series of informative Travel Guides, Visual Tourist circuits, engaging itineraries to enthuse the budget travelers. “Asserted Mr.Rastogi.
On the concluding note Mr Rastogi said that initially IHR would book all the properties of JKTDC and these include the Tourist Establishments, Bungalows, Huts, Cottages, Hotels spread across the state including very popular spots like Katra, Jammu, Patnitop and Srinagar. Gradually IHR would want to include emerging tourist destinations like Dodhpathari, Gurez and Bungus as and when they become functional.
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IHR or IndiaHotelReview.com is one of India’s leading hotel search cum booking engine that provides access to more than 10000 hotels spread across 900 destinations. All the hotels can be booked online or on request. IHR also provides Free Travel QnA – a community for posting all travel related queries which are answered by an elite panel of well informed local “City Experts”. IHR is winner of Best travel website award for 2008 instituted by MetrixLab.