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Follow on Google News | What Should My Domain Name BeTo help your business grow by increasing your customer base through your website, you need to pick a website or domain name that does 5 key things. 1. Easy to remember 2. Easy to find which means easy to type 3. Includes reference to your product or
By: Mid-America Association of Real Estate of Investor 1. Easy to remember 2. Easy to find which means easy to type 3.Includes reference to your product or service. 4. Is easily recognizable as your name so it can be trademarked to that competitors will not be able to use a similar domain name. 5. And last you need to be sure it is not already trademarked to someone else. So, what makes a good domain name? 1.Good extension – that means the .whatever at the end. When someone is going to the web, they will most likely try your name with a .com, so as a web site owner, if at all possible you want to get a .com name for your web site. 2. Short – 3. Easy to spell – Also consider if there are 2 words in the name that the last letter of the first word is not the same as the first letter of the next word. People are not sure if they spelled it right. One thing you could do if you have to have the double letter is to buy both names and have the misspelling redirect to the correct one. Don't use dashes or dots in the name. 4. Descriptive; 5. Keywords – Who to buy from When you go to buy a domain name it is important to work with a reputable company. Note that there is a huge growth in affiliate programs that allow resellers to open online companies reselling names for legitimate companies. Some Resellers are legitimate and will be there when you come back, but others are here and gone overnight. So before you buy, be sure to research the company you are using. Domain Name Extensions While we suggest that you should always go for a .com extension, you need to know a bit about other choices. The three most popular are ".com", ".net", or ".org" You may find that depending on what your company does, you might also want to buy a different extension. - COM is short for commercial and are the most widely recognized for businesses. - NET is short for network and was originally designed for technical web sites. - ORG is short for organization and is typically associated with non-profit organizations or associations or clubs. You can also obtain a domain name extension that fit a specific country such as .ca for Canada or .jp for Japan. About the Author: Kim Tucker is the marketing manager for Mid-America Association of Real Estate Investors and several other real estate companies. She will be discussing marketing your company on the internet at the October 2009 MAREI meeting.Find out more about the meeting at MAREInet.com # # # Networking & Education for Real Estate Professionals in the Kansas City Metro area including Overland Park, Olathe, Leawood, Lenexa, Shawnee, Raytown, Grandview, Independence, Blue Springs, Lee's Summit, Platte City, Liberty, North Kansas City and other cities in Kansas and Missouri End
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