The Weinbach Group Promotes Marian Lozano To Account Planner

Oct. 2, 2009 - PRLog -- MIAMI, Florida – The Weinbach Group, a leading Miami marketing communications firm, announced that it has promoted Marián Lozano to account planner from her previous role with the company as production and traffic manager. In her new position, Lozano will direct client budget allocation strategies, collaborate with account managers to develop and implement marketing and advertising programs, oversee all media purchasing and advertising placements, and manage project workflow.

“Marián is a meticulous manager with a ‘big picture’ understanding of our clients’ marketing goals. Through her long tenure in the media industry, along with her on-the-job experience here at The Weinbach Group, Marián has built the necessary knowledge base required for planning effective campaigns,” said Daniel Weinbach, chief operating officer and executive vice president for The Weinbach Group.

Lozano’s promotion also brings focus to the company’s evolution into a full-service marketing communications firm. “We look at clients’ marketing goals as a puzzle that needs to be solved. And in my new role as account planner I’ll be in the driver’s seat to put the pieces of that puzzle together. Of course, I’ll have the help of some great creative minds, a highly capable account service team, and sharp-witted copywriters and publicists to help get the job done,” said Lozano.

Prior to joining The Weinbach Group in September of 2007, Ms. Lozano worked for ZGS Communications and its Telemundo affiliates as Senior Manager of Traffic and Business Operations. She is a native of Miami and a graduate of Boston College.

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About The Weinbach Group:
The Weinbach Group, which is approaching its 25th anniversary, ranks as one of South Florida’s top marketing firms, and was recently named one of South Florida’s Top 100 Small Businesses. The firm provides advertising, public relations, and strategic marketing counsel to organizations in a range of industries with special emphasis on healthcare and financial services. Clients include UHealth – University of Miami Health System, HealthPlan Services, Trivest Partners, and TopLine MD, among others.