Homeowners Speak-Up on the Benefits of Owning a New Ashton Woods Home – Meanwhile Sales up 18%

Oct. 1, 2009 - PRLog -- Ashton Woods Homes, a premiere builder of eco-friendly and energy-efficient new homes, today announced the results of their homeowners’ survey. The survey is designed to gain a better understanding of why buyers selected a new home from Ashton Woods and what factors were important to them in their decision making process.

In an independent third party survey commissioned by Ashton Woods Homes, Ashton Woods’ homeowners were surveyed as to what factors influenced their decision to buy a new home. The survey included a cross-section of homeowners in each of Ashton Woods’ six metro markets across the nation. These homeowners were asked questions that ranged in topic from new vs. used home-related questions to energy efficiency and green building features and benefits.

Headquartered in Atlanta Georgia, Ashton Woods builds high-performance homes in growth communities in Atlanta, Dallas, Houston, Orlando, Phoenix and Tampa. Close to jobs, shopping and transportation corridors, Ashton Woods effectively balances healthy-house features with energy efficiency in their Power House Green homes – which could save homeowners as much as 45% per year on utility bills.
The survey results point to the fact that 48% of homebuyers are interested in energy-efficiency and reductions in annual utility bills. “Our Power House Green program is a winner for homebuyers and is clearly reflected in the 18% year-over-year increase in our fiscal 1st quarter sales,” stated Robert Nunes, VP of Sales and Marketing at Ashton Woods Phoenix.

In today’s economy, saving money and being green are two important features that homebuyers are seeking and this is equally reflected in the survey results.
Of most interest to note, were the following statistics from the survey:

1. Among the Ashton Woods homeowners surveyed, 54% stated that their second choice to purchasing a new home from Ashton Woods was an alternate new home, instead of a used or resale home.

2. Top factors in the decision making process of Ashton Woods Homes buyers:
 Location: 26%
 Price: 22%
 Floor plan: 20%
 Energy Efficiency: 15%

3. Importance of finding an energy efficient home: 48% of respondents said “very important”

4. Homebuyers goal of energy efficiency:
 Overall efficiency 74%
 Lower operational expenses 50%
 Comfort 17%

Finally, the most important message communicated to prospective homebuyers – even more important than overall efficiency and reduced environmental impact – was the ability for homeowners to save as much as 45% on utility bills with Ashton Woods Homes’ Power House Green features.

To learn more about Power House Green homes only From Ashton Woods, visit the website at www.ashtonwoodshomes.com/powerhouse.

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Ashton Woods philosophy is to build exceptional homes in growth communities and deliver superior service. Our commitment to excellence can be seen in dozens of uniquely designed communities in Atlanta, Dallas, Houston, Orlando, Phoenix and Tampa.