Centiv Recommends Personalized Direct Mail Application for their Clients

Sept. 23, 2009 - PRLog -- Running a direct mail program can be a frustrating and time consuming process.  In addition to the multiple hands involved in creating and getting a piece out the door, the administrative burden of sourcing and compiling names, addressing each piece and acquiring postage can be vast.  

That’s not the case, however, for customers of Centiv Services, a leading provider of Marketing Automation Software for Fortune 1000 clients.  Centiv’s tool reduces a major portion of the administrative burden typically associated with direct mail while enabling people at all levels of an organization to create professional direct mail advertising with just a few mouse clicks.

Centiv’s direct mail program enables an advertiser to connect directly to their target market.  The program has the flexibility for variable data printing (VDP), which allows for the personalization of elements such as text, names, addresses, graphics or product shots.  Fixed and variable fields on the artwork protect brand equity while enabling flexibility in the content, delivering a fully tailored message to the target audience within marketing guidelines.

“This is a great service for our customers,” says Centiv’s VP of Client Services, Reuben Katz, “You have the option to use your own database or to rent a list of your demographic as you’re creating your piece without worrying about hefty spreadsheets or mailings getting sent to the wrong people.  The program allows you to create and execute a seamless campaign from start to finish with just a few clicks.”

In addition to direct mail, Centiv’s Marketing Automation applications allow for the localization of all marketing materials, signage, couponing and the management of all fulfillment requirements.  More than 50 Fortune 1000 organizations are using Centiv’s solution to more efficiently and effectively manage their retail promotional activities.

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Centiv Services is a leading provider of Marketing Automation solutions. Our suite of web applications empowers marketers to improve their retail advertising and reduce costs by integrating proprietary web-to-print software with our state of the art digital printing facility. The result is complete message control at retail while enabling customization for local preferences.