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ColorTyme, RimTyme honored with 14 Rental Advertising Excellence Awards
Combination of in-house and agency-produced ad campaigns take the spotlight
By: Ryan Alford
“For both ColorTyme’s brands, receiving such recognition is truly an honor,” said Bob Bloom, CEO. “This is a tribute to our organization’
The company received the Gold award in six categories, including “One-Page Brochure or Insert,” “Newspaper Ad: Black and White,” “Community Relations,” “Web Site/Online Presence,” and “Direct Marketing.” In addition, ColorTyme Franchisee James Stephens contributed to the medal count by personally producing a television commercial that won Gold in the “Television:
“We’re delighted that we received this kind of recognition,”
In addition, ColorTyme won Silver and Bronze awards in the following categories: “One-Page Brochure or Insert,” “Miscellaneous Print Materials,” “Direct Marketing,” “Newspaper Ad: Black and White,” “Specialty Item or Giveaway,” and “Creative Campaign Design.”
ColorTyme, Inc., founded in 1979, is America’s oldest franchisor of independently owned-and-operated rent-to-own stores. The company has added 117 new stores and 51 new franchisees in the last five years. Today, ColorTyme franchisees operate 200 rent-to-own stores in 33 states, and the company’s custom-wheels-
Ryan Alford, ColorTyme, Inc.
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