ColorTyme, RimTyme honored with 14 Rental Advertising Excellence Awards

Combination of in-house and agency-produced ad campaigns take the spotlight
By: Ryan Alford
 
 
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Tags:
* Rent To Own
* Appliances
* Electronics
* Furniture
* Computers
* Franchising
* Franchise Business

Industrys:
* Business
* Retail
* Marketing

Location:
* Plano - Texas - US

Sept. 22, 2009 - PRLog -- PLANO, Texas – As part of the Association of Progressive Rental Organizations (APRO) 2009 Convention and Buying Show in Las Vegas, which took place earlier this month, ColorTyme’s two brands, ColorTyme and RimTyme, were honored with 14 Rental Advertising Excellence (RAE) Awards.  APRO’s RAE program recognizes some of the best marketing and advertising work in the rent-to-own industry throughout the year.

“For both ColorTyme’s brands, receiving such recognition is truly an honor,” said Bob Bloom, CEO.  “This is a tribute to our organization’s hard work and the tireless dedication of our franchise owners.”

The company received the Gold award in six categories, including “One-Page Brochure or Insert,” “Newspaper Ad: Black and White,” “Community Relations,” “Web Site/Online Presence,” and “Direct Marketing.”  In addition, ColorTyme Franchisee James Stephens contributed to the medal count by personally producing a television commercial that won Gold in the “Television: Production Costing Less Than $1,000” category.

“We’re delighted that we received this kind of recognition,” said Amy Woods, director of marketing.  “In addition to our marketing department, we also have a lot of support from our graphic designer at Agent 485.  All around, we are very pleased with the results.

In addition, ColorTyme won Silver and Bronze awards in the following categories: “One-Page Brochure or Insert,” “Miscellaneous Print Materials,” “Direct Marketing,” “Newspaper Ad: Black and White,” “Specialty Item or Giveaway,” and “Creative Campaign Design.”

About ColorTyme
ColorTyme, Inc., founded in 1979, is America’s oldest franchisor of independently owned-and-operated rent-to-own stores. The company has added 117 new stores and 51 new franchisees in the last five years. Today, ColorTyme franchisees operate 200 rent-to-own stores in 33 states, and the company’s custom-wheels-and-tires franchise brand, RimTyme, operates 24 stores in 12 states. ColorTyme is headquartered in Plano, Texas, and is an independent, wholly owned subsidiary of the largest RTO company in the world, Rent-A-Center .

Contact:
Ryan Alford, ColorTyme, Inc.
972-403-4907 • ralford@colortyme.com
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