In-Touch Direct Announces 2D Barcode Labels

Sept. 22, 2009 - PRLog -- In-Touch Direct, a leader in custom label design and printing, announces the ability to digitally print 2D barcodes for advanced product packaging.  2D barcode technology has grown rapidly in Asia (known as QR – quick response codes) and Europe, and is quickly becoming a popular addition to packaging and promotions in North America.

2D barcodes can store more information than traditional linear barcodes, and are readable by mobile devices with cameras.  This has led many large retailers to embrace the technology for cross promotions including: product discounts, additional product information, similar product suggestions and more.  Scanning a 2D barcode with a mobile device can quickly unlock these special offering and ultimately drive sales.  In addition, 2D technology has been a critical piece in developing supply-chain traceability within the fresh food industries and beyond.  

The 2D barcode can be smoothly translated onto a product’s label or added to a product’s packaging for special promotions.  At point of purchase, customers can use their mobile device to display additional information or product promotions.

“This is an exciting advancement for our organization, as well as for our customers who rely on new technology to promote and sell their products.  Traditional label printing and design will always play an important role in attracting attention to a product, but 2D barcoding opens up almost endless possibilities in terms of cross promotions and advertising,” said Lauren Hayes, In-Touch Direct’s vice president of sales.  

To date, companies including Sears, Nike and Coors have implemented 2D technology on products and promotional materials.

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About In-Touch Direct
Since 1992, In-Touch Direct has been designing and printing custom labels for all types of businesses and service organizations from small specialty companies to large manufacturers and retailers. The company’s full service line of label capabilities provides solutions for any application or labeling need. Their vast array of label products includes: One & Two Color Labels, Foil Stamped Labels, Laminated Duro Labels, Four Color Process Labels, Laser Labels and much more. Free design and same-day quotes and layouts are part of In –Touch Direct’s unique customer service. For more information visit www.intouch-labels.com or call 1-800-370-2693.