4 in 5 Glos women crash diet

Sept. 17, 2009 - PRLog -- A countywide study of nearly 1000 women that live in Gloucestershire found that 82% ‘crash dieted’ last year, with over half saying that they felt pressured to lose weight in a bid to appear more attractive. The findings have prompted Gloucestershire’s leading weightloss agency to offer free online diet and fitness support sessions to help people lose weight healthily.

A recent study of 927 women conducted by the county’s leading weight loss agency has found that over 4 in 5 Gloucestershire women between the ages of 25-45 ‘crash dieted’ at least once in the last year, by depriving themselves of key food groups in a bid to lose weight.

The study was conducted by county weight loss specialists http://www.fatfreefitness.co.uk in a bid to understand the reasons people resort to starvation diets as opposed to healthier eating and exercise.

When asked “If you have crash dieted in the past year, what was/were the reason/s?” 53% of the county female participants answered the multi-answer question by saying that they felt pressured to lose weight to appear ‘more attractive’.

When asked “If you lost weight through crash-dieting, did you put it back on after you started eating normally again?” almost every crash dieter agreed, with 95% of the females who had attempted a starvation diet agreeing that they returned back to their previous weight after resuming normal eating habits.

The average number of ‘crash diets’ per person during the last year according to the study results was three. 7% of the women asked admitted to having ‘yo-yo dieted’ up to 10 times in the last year.

Personal trainer Rich Leigh, founder of Fat Free Fitness Weightloss Agency had the following to say,

“I think it’s important to tell people that you don’t have to starve yourself or spend every day in the gym to look and feel great.

“Although crash dieting seems like the easiest way to lose weight, as shown by this study, dieters tend to return to pre-diet weight shortly after resuming normal eating habits.

“There are many reasons for this, chiefly the fact that when dieting, our metabolism tends to slow down as we are not feeding our body the necessary nutrients. We would undoubtedly lose weight, although it will be mainly muscle wastage rather than fat loss. When the dieter resumes normal eating habits, they will have less muscle and as such; a lower metabolism, meaning they burn less calories throughout the day than they did prior to the diet.

“I am shocked by the results and keen to lend my expertise and that of my qualified agency trainers to free online Q&A sessions, where I hope to help members of the Gloucestershire public with their weight loss efforts by suggesting healthy ways of improving their diet and lifestyle.

“Healthy eating and better lifestyle choices are really the best and safest way to lose weight.”

For more information, blogs from industry experts including the Prime Minister’s former chef and dates and times of the free expert diet and exercise Q&A sessions, people should visit www.fatfreefitness.co.uk.

Fat Free Fitness Weightloss Agency is a Gloucester-based company that partners people who wish to lose weight with qualified and experienced trainers and diet experts whilst enabling them to track their weightloss journey online through personalised updates.

The agency’s unique ‘Lbs for £s’ programme means that the more weight a client loses, the more money they save along the way. For instance, if a client loses 4lbs from training session A to training session B, they pay £4 less.

Free weightloss progress tracking tools are available on the site.

ENDS

Rich Leigh has written as an expert for national fitness and glossy magazines. If you wish to interview him or receive any further information regarding the study, please feel free to contact Emma Stride, Marketing Director at Fat Free Fitness on emma@fatfreefitness.co.uk or 01452 547107

EDITORS NOTES

Fat Free Fitness Weightloss Agency is committed to employing the best and most qualified trainers in the county.

The agency specialises in helping clients and non-paying website users lose and monitor weight loss, by providing expert fitness training and nutrition advice.

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Fat Free Fitness Weight Loss Agency employs the best qualified trainers the county has to offer, each with years of experience in the weight loss and personal training industry. Fat Free Fitness provides expert weight loss support through personal training to clients throughout Gloucester, Cheltenham and the surrounding areas. The company is located in Gloucester.

In an industry first, the more weight clients lose each week, the more money they save each session, with more information at the Fat Free Fitness site.

With a specialist team of weight loss experts and personal trainers, Fat Free Fitness Weight Loss Agency is the only company in Gloucester to offer specialist, affordable and dedicated weight loss support. Fat Free Fitness' trainers are all qualified to the highest standard, as accredited by the Personal Training governing body REPs (The Register of Exercise Professionals).