FinanceMosaic Parlays Web Insurance Models, Expands Into P&C Vertical Market

Sept. 15, 2009 - PRLog -- Primagency, through its add-on site, FinanceMosaic, has formed the Insurance Practice Marketing Group. This group will focus on the needs of commercial producers in the insurance industry to recover market share and shrinking commissions as a result of clients hard hit by contracting business credit markets.  Businesses will have increased access to funding which will enable them to pay operating expenses, including insurance.

“Commercial insurance producers are well positioned to identify and place client's insurance needs,” says Bill Keohane, Insurance Practice Leader at Primagency's FinanceMosaic. “What they really need is a cash solution for clients affected by the credit crisis.”

Although not licensed to sell insurance, FinanceMosaic marketers in this group “speak the language” of licensed insurance producers, and are able to facilitate credible and effective financing solutions through this specialized marketing channel.

“We have had several hundred thousand visits and inquiries from a wide variety of professional sectors in less than six months”, says Tom Luntz, National Corporate Sales Manager for Primagency. “Our plan is to continue to develop practice groups to better serve our constituents”

Rather than limit intermediary sources by a single type, FinanceMosaic's model includes the identification of multiple professional channels into practice groups. This enhanced market segmentation provides better service to each professional sector, and enables Primagency to capture expanded deal flow across the market in an organized fashion.

“We don't have to sell insurance any more than we have to sell legal or accounting services,” says Steve Lebetkin, CEO of Primagency. “Primagency is yet another, but very valuable arrow in the quiver of a variety of professional service provider types.  Cash and credit solutions for businesses are powerful drivers for professionals in any sector who wish to enhance their client relationships, and distinguish themselves from the pack as valued service providers.”

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FinanceMosaic, a division of Primagency, the nation's leading finance agency, connects both small deal shops and professional firms of all sizes with business lenders.