Discovery Research Group Announces Customer Satisfaction & Loyalty Solution - CompassVision

Sept. 11, 2009 - PRLog -- Discovery Research Group is pleased to announce the launch of its customer satisfaction and loyalty product CompassVision.  

Discovery Research Group, located in Salt Lake City, Utah, has been conducting market research since 1987 and has significant experience collecting survey research using online, IVR, and telephone interviewing methods.  CompassVision is an extension of Discovery Research Group's services by providing a technology solution for the business challenge of gathering ongoing, transaction based, real-time feedback from clients and customers.

Research suggests:

*  In just 5 years, the typical company will lose 50% of their "satisfied" customers.

*  Only 4% of unhappy customers ever complain, 91% of non-complainers simply go somewhere else.

*  The estimated average value of a customer is 10 times their initial purchase.

*  80% of companies believe they deliver a superior customer experience.  Only 8% of their customers agree.

Customer loyalty is key to business growth and increasing sales.  Addressing customer concerns and ensuring customer satisfaction is key to customer loyalty.  But, how do you gather the important information needed to make educated decisions that improve your business and increase customer loyalty?

CompassVision provides the solution that you need for accurate decision making based on real-time customer feedback.  Through this market research automated tool, CompassVision will help you gather customer information, consolidate it into a usable format, and report the information in a way that is meaningful for your business, allowing you to make informed decisions that will have the greatest possible impact on your company.

CompassVision will...guide you to informed decisions.  

For additional information, please see Discovery Research Group's website at:

http://www.discoveryresearchgroup.com/compass-vision/

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With over 20 years of experience in the market research industry, Discovery Research Group has gained a reputation for assisting clients in finding research-based solutions to their business questions. We will help guide you to informed decision making.