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Follow on Google News | Microsoft and Tesco will be launching a brand new virtual DVDMicrosoft announced today that in partnership with Tesco, a new ‘Virtual DVD’ service will be provided to Tesco customers who purchase specific home entertainment releases and titles.
By: HYPERSIMS Starting in the autumn, Tesco will allow customers in the U.K. who purchase certain home video titles from Tesco to download “digital copy” versions of movies to their Windows-based or Apple Macintosh computers in a “virtual DVD” experience. The digital copy versions will include a similar level of video quality, interactivity and bonus content available on the physical products. In addition, the digital copy versions will provide consumers with extra network-connected features such as auto-updated trailers, exclusive bonus content, movie viewing parties with online chat, related music offerings such as MP3s and ring tones, and networked games. “Tesco is excited to be the first retailer to partner with a broad range of major movie studios to offer this next-generation movie experience,” “This is just the beginning. In the future we expect to offer our customers innovative digital solutions that far exceed the DVD experience and deliver exclusive content, Web events and services wherever and whenever they want them,” Salter said. The underlying technology that enables these experiences is the Microsoft Silverlight browser plug-in, which powers rich, interactive experiences on Windows-based PCs and Apple Macintosh computers across all popular Web browsers. Silverlight provides a powerful engine for premium media experiences and sophisticated network-connected applications. It also enables developers and designers to build and deliver the same application anywhere Silverlight is running. “Microsoft is committed to enhancing digital entertainment to deliver richer quality video and, ultimately, more enjoyable and interactive experiences for the viewer through technologies like Microsoft Silverlight,” http://life- # # # Online Travel Company (http://us.travelchacha.com/ End
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