DIY Expert provides rescue plan for Building Companies during recession

Sept. 7, 2009 - PRLog -- With all business suffering in the recession, the Building Industry and it's related enterprises, are suffering a huge knock-on effect as people simply stop spending money.

There were almost 26,000 less homes sold per month between February and May this year, than in the same period last year. (Source: BBC Business News 28 August 2009)

Only a handful of banks have signed up to the Government's Homeowner Mortgage Support Scheme and generally Developers, Builders and all tradesmen and Industry suppliers are struggling for survival.

This struggle is passed all the way down the line as thousands of newly qualified tradespeople and Start-Up companies are left staring at their unmet fixed costs holding a blank order book.

As a dramatic effort to help save some of these businesses, DIY Doctor Ltd, a marketing company from Frome, Somerset, is giving away free advertising to every single building and DIY related business in the United Kingdom.

By clicking into the advertising section of www.diydoctor.org.uk any Builder, Tradesperson or Supplier of any kind of building related tools, materials or services can apply for 6 months free advertising. The website is an ideal vehicle for trade advertising as it receives over 90,000 visitors, to over 10,000 pages every week.

"DIY Doctor applied this scheme to Regional businesses last month and the take-up has been tremendous" said Mike Edwards, a Director of DIY Doctor Ltd. "We celebrate 10 years of trading on the Internet this year and this would not have been possible without the support of Companies that started to advertise with us when the returns were minimal.

These companies stuck with us, their returns are now huge. DIY Doctor has grown year after year and we have our advertisers to thank. It is time to give something back.

When things get tight in the Building Industry, particularly among start-up companies, advertising is the first thing to be deleted from the outgoings column.

Advertising is often seen as a cost rather than investment. By giving away this advertising for a 6 month period we will be able to show companies that advertising, in the right place, is an investment, not a cost"

"We will be able to help sustain many businesses that would have failed without advertising. We will also show businesses how to measure the response to their advertising so they can see which adverts are profitable and which ones to lose".  

More information can be found on the DIY Doctor website www.diydoctor.org.uk. Emails can be sent to info@diydoctor.org.uk or you can telephone DIY Doctor on 08456 342179.

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DIY Information and advice website offering free advertising to every UK company whose products or services are related to the DIY or Building Industry in any way.