All Natural Sushi Company Markets “wheat-free” Sushi In The South

Sept. 2, 2009 - PRLog -- 9/2/09 – Philadelphia
Whole Foods Market sushi vendor, Genji Inc., is conducting a test in the 18 stores it operates in its South Division (NC, SC, TN, GA, AL) by marketing the majority of its items as “wheat-free,” in an effort to encourage the growing number of gluten-intolerant customers to adopt sushi as their snack food of choice.  

The primary ingredients in sushi are rice mixed with sake wine (mirin), fish (raw or cooked), and vegetables.  Grated wasabi root (sometimes referred to as Japanese horseradish) and soy sauce are offered as condiments on the side.  In most cases, the only time wheat is present in sushi is in the soy sauce.  By removing all the soy sauce pouches from its sushi containers, and letting customers choose from regular soy sauce or wheat free soy sauce, brought in especially for this test, Genji is able to offer a truly wheat-free sushi product.

During the test, all wheat-free items will be labeled with “wheat-free” stickers, and both regular and wheat-free soy sauce will be provided at each of the 18 test-locations.
Genji chose to test out this concept in its Southern Division stores after noticing a larger-than-usual number of gluten-related requests coming from customers here.   Genji will await to see the results of this test, before rolling the wheat-free concept out to its remaining 72 stores.    

Background on Genji, Inc.:

Established in 1997, Genji, Inc. is dedicated to providing “quality of life” by serving the finest
quality sushi and Japanese fusion cuisine in a grab-and-go style. Our sushi bars are located within 100 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs make fresh sushi on-site. We strive to contribute towards healthier food consumption habits on a global level. Our sushi bars offer a variety of delectable sushi items: including all-vegetable sushi, fresh raw fish sushi, and tasty cooked seafood sushi.

For more information contact Ken Blakeman at 347-531-4469 or k.blakeman@genjiweb.com and visit www.genjiweb.com.

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Genji is an all-natural sushi company in the U.S. preparing fresh sushi daily in Whole Foods Markets. We use all-natural ingredients with no preservatives, flavor-enhancers (MSG) or artificial food coloring.