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Women to Drive US Wine Market
Rising number of female wine drinkers is driving the growth of the US wine industry, says a new report from RNCOS.
By: Shushmul Maheshwari
According to our report, the main reason behind the growth of the US wine industry is the increase in the number of female wine drinkers. Women make upto 52% of the adult population, consuming 60% of the wine sold in the country and accounting for more than half of the country’s sales. Moreover, women comprise 55% of marginal wine drinkers in the US. The report highlights that wine quality, label design, bottle shape and the philosophy of winery are more important to female consumers as they tend to judge the entire product before going for its purchase.
According to our team of experts, a greater marketing awareness aimed at women consumers is emerging as a trend in the 21st century. This has been partly brought about by women themselves as they gain significant stature in the industry. As a result, wine marketers are promoting their products in such a way that they appeal to this potential section of the society.
Our team of experts found out that the aforementioned trends have been boosting the demand for wine in the US for past few years, thereby placing wine industry in a good position to weather the existing economic challenges.
“US Wine Market Forecast to 2012” provides deep insight of the past and current information on the market performance by wine production, wine consumption, trade, color mix as well as by province. Moreover, the forces fuelling the growth in various segments of the concerned industry have also been discussed in detail.
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RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.