The Most Effective Techniques for Reaching the Youth Market are Revealed in Revolutionary New Book

Sept. 1, 2009 - PRLog -- This eye-opening resource offers unique insight into this key market sector and shows professionals how to “do the right thing” when developing products, devising strategies, and launching and maintaining market presence.  Brand owners can learn how to not only to “put children first”, but also to build long-term relationships with them.  

There are those who might question the moral validity of directly targeting an audience having limited purchasing power or consumer discretion. The author tackles this subject with an insightful approach to the subject of marketing to young people which is both ethical and effective.  Readers will discover a new understanding of how it is possible to engage responsibly with children as consumers whilst also building brand trust and loyalty amongst parents, carers and teachers.

Publisher’s website: http://www.strategicpublishinggroup.com/title/MarketingBrandsToChildren-Ethically.html
ISBN: /SKU: 978-1-60860-256-8

About the Author:
Nic Jones is a marketing professional with a passion for delivering great brands that children love. He runs a marketing company and lives in Marlow, UK.

For media inquiries, appearances, or other publicity — please contact:
Ellen Green — PressManager@aegpublishinggroup.com

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The Strategic Book Group specializes in encouraging and promoting the works of new, previously undiscovered writers. Strategic makes its books available to bookstores and Internet distributors in both the United States and Europe through our distributor, Ingram. Strategic is a highly responsive publishing group and is aggressively seeking new talent.